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M&S opens India’s first standalone lingerie & beauty store

May 09, 2014 (India)

M&S officially unveiled its first standalone Marks & Spencer Lingerie & Beauty store in India at Infinity Mall, Mumbai. Model & Bollywood actress Lisa Haydon joined Venu Nair, Managing Director of Marks and Spencer Reliance India, to celebrate the opening of the store. 
 
The brand new standalone concept store is dedicated to bringing the very best of M&S’s exceptional quality, stylish and innovative lingerie and an edited beauty offer comprising the very best of nature and science in skincare, body care, hair care, cosmetics and fragrance. The 5000 square feet store is the first ever standalone concept in India to offer a dedicated lingerie and beauty shopping experience. 
 
Speaking from M&S Lingerie & Beauty, Infiniti Malad, Lisa Haydon said, “I am delighted to be associated with the launch of the Marks & Spencer’s first standalone Lingerie & Beauty store in India at Infiniti Malad. I’ve been an M&S customer for years and love the experience every time I shop at M&S. It’s great to have such a large and dedicated Lingerie & Beauty store for shoppers in Mumbai and I’m sure that women will love it.” 
 
Venu Nair, Managing Director of M&S Reliance India said, “Our customers have really embraced our lingerie and beauty products – our exceptional quality and service, combined with our extensive breadth of styles, shapes and sizes really set us apart from the competition. The standalone concept we’ve unveiled today capitalizes on the growth opportunities in the lingerie and beauty markets in India, making our new concept stores an exciting new shopping destination in their own right. The aspirational format with a smaller footprint also allows us to access even more prime positions in leading shopping malls in line with our international growth strategy to have a presence in these key retail locations.”
 
The new store features an inviting and inspiring store design, with a neutral colour palette and flattering lighting to complement the stylish lingerie and beauty collections. Feminine finishing touches add glamour to the store and overall customer shopping experience, including fresh flowers, wooden hangers, bespoke paper bags and luxurious tissue wrapping. 
 
Exceptional quality, stylish lingerie 
Marks & Spencer Lingerie & Beauty stores will showcase the very best of M&S’s exceptional quality, stylish lingerie, with edited collections to showcase the season’s key trend of florals and pale tones. 
 

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