M&S opens India's first standalone lingerie & beauty store

09 May '14

3 min read

Complementing its trend-led design, M&S offers an extensive breath of lingerie styles, shapes and sizes. For example the retailer’s bras are offered sizes from 30B to 44G, whilst its knickers and sleepwear start from size 6 up to size 22.

There is also wide choice of lingerie styles, from everyday t-shirt bras, to clever underwear solutions such as strapless or maternity bras, as well as glamorous silk and lace pieces. Customers can also mix and match lingerie, with complementary colours and patterns across bras, knickers and vests.

M&S also offers a host of clever product innovations to enable customers to look and feel their best. For example, M&S’s exclusive Perfect Fit bra is featured across five different shapes and uses innovative memory foam which moulds to the wearer’s shape to give the perfect, comfortable fit. All of M&S’s lingerie, including silk, is also fully machine washable.

In addition, M&S will offer its exclusive Rosie for Autograph lingerie and sleepwear collection at the new stores. The collaboration with international supermodel Rosie Huntington Whiteley was M&S’s fastest ever selling lingerie collection when it launched a year ago, selling over half a million pieces in the first year.

M&S

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