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Nike to supply home kit to AS Monaco football club
19
May '14
Nike becomes the club's official kit apparel, training kit and equipment supplier from 2014-15 season, until at least 2019. To coincide with the partnership announcement, AS Monaco stars Eric Abidal, Layvin Kurzawa, Falcao, Geoffrey Kondogbia and James Rodriguez unveiled the new home kit at the iconic La Turbie training center overlooking the Principality of Monaco.
 
“AS Monaco are one of the most exciting football clubs in Europe and their ambition to become one of the world’s leading clubs is clear,” said Dermott Cleary, VP / GM of Nike Football.  “We look forward to working with them as we continue to grow our position as the No. 1 brand in football.”
 
“As we look to the future, it is telling of our ambition to welcome Nike as our new partner. This partnership supports our global strategy as we look to grow AS Monaco as one of the world's leading football clubs and we look forward to working closely with Nike.” said Vadim Vasilyev, Vice President and CEO of AS Monaco.
 
The team will wear an elegant and modern new Nike home kit for the 2014-15 season that celebrates their glorious history.
 
In 1960-61, AS Monaco sported their famous red-and-white diagonal halves design for the very first time —the same season the club won their first French championship.
 
In recent years, the shirt evolved to have one white sleeve and one red sleeve to mirror the diagonal halves on the shirt’s body, but the first design from 1960 had two white sleeves.
 
To commemorate their success and this original design, the new AS Monaco kit will sport their famous red and white diagonal halves, and return to again having two white sleeves.  
 
The shirt has a smart red polo neck collar, and boasts a dynamic and modern new club crest to symbolize an exciting new era for AS Monaco.
 
While this new crest retains the red and white stripes from the Monaco flag and is topped with a crown to represent their proud status as a constitutional monarchy, the emblem now has a sharper design with a vibrant and brighter gold border.  
 
The club’s initials of ASM have been replaced with AS Monaco FC to boldly state their identity. The new home shorts are white; the new home socks are also white with a red band at the top and a wide red stripe of chevrons on the back.
 
While this new kit represents Nike’s signature style and passion, it is also designed to offer players the very latest in performance innovation, kit technology and environmental sustainability.
 
NIKE DRI-FIT TECHNOLOGY
Nike Dri-Fit technology draws sweat away from the bodyto the exterior of the shirts and shorts where it quickly evaporates.This helps players to perform at their absolute best by remaining cooler, drier and more comfortable.
 
The laser-cut ventilation holes and mesh panels featured in key areas of the kit also improves performance by increasing air circulation to the players’ bodies and regulating their temperatures throughout ninety minutes on the pitch.


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