Home / Knowledge / News / Apparel/Garments / Virtuous Retail & Le Mill debut pop-up outlets at VR Surat
Virtuous Retail & Le Mill debut pop-up outlets at VR Surat
20
May '14
Just in time to make summer more stylish, VR Surat, Gujarat’s world-class lifestyle destination, introduces Surat to a host of exclusive international fashion, accessories and home décor labels never before found in the region. 
 
Starting May 15th, 2014 until Friday, August 15th, 2014, shoppers will have access to the chic Mumbai based multi-brand home and fashion store, Le Mill in their own neighbourhood. For a period of three months, VR Surat will be home to the first ever “Le Mill Fashion & Home Pop-Up Outlets”. 
 
Modeled on the concept of the American “Factory Outlet” store, the Le Mill Fashion & Home Pop-Up Outlets will be located in 2 separate 800 sf stores that are specifically designed to host brands in a pop-up format. The Outlets will offer authentic past seasons of designer fashion, accessories and home décor products with fantastic price reductions. Among the designer fashion collections on offer at the Le Mill Fashion & Home Pop-Up Outlet at VR Surat are international stalwarts such as Phillip Lim, Alexander Wang, Isabel Marant, Vanessa Bruno, Saloni and Thakoon. The accessories on offer are equally impressive and are crafted by the likes of Mawi, Shourouk, and Pamela Love. 
 
Finally, in the home décor segment, shoppers can take their pick from linens, cushions, china, cutlery and glasses from acclaimed designers such as Marianne Guedin, Baobab, Cutipol, Sabre, and Memento. The Le Mill Fashion & Home Pop-Up Outlets at VR Surat offer experiential shopping, a concept that is rapidly impacting consumer spending habits and influencing national retail trends, while at the same time bringing a flair of International opulence to the city. Shoppers will be able to peruse the pop-up selection in a spacious and modern environment befitting the international brands on offer. 
 
Speaking about the novel concept at VR Surat, Cecilia Morelli-Parikh, curator and co-owner of multi-designer store Le Mill, says, “Virtuous Retail is pioneering and spearheading an experiential retail revolution in the region and we at Le Mill are pleased to provide shoppers with a glimpse of the best designer collections from Le Mill. VR Surat’s world class infrastructure and unique concept of connecting communities through art, entertainment and culture provides the perfect platform for showcasing our products.”
 
Anupam Yog, Marketing Director, Virtuous Retail added,"We are delighted to host Le Mill at our inaugural Flagship Center in Surat. We believe the pop-up store format is an innovative and practical way for a brand to test a micro-market for its products, and we are pleased that this initiative has received an enthusiastic response from retail entrepreneurs looking at new markets.”
 

Virtuous Retail


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

R.S.Jalan
GHCL Ltd.

What are the major economic indicators in the polyester yarn sector? What...

Vikas Purohit
Amazon India

India has been one of the fastest growing markets for Amazon. Amazon.in...

Shishir Goenka
Fusion Clothing Company

How is hemp a sustainable fabric? What makes it sustainable?

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Mr Ambrose Chan
DSG International (Thailand) PLC

Mr. Ambrose Chan discusses the vast world of baby and adult diapers from a ...

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search