On July 26-28, 2014 the seventh edition of Mare D’Amare is going to be held: the beachwear and accessories show which is going to host the more than two hundred 2015 summer collections from all over Europe.
As from this year the fair is going to reinvent itself and change into “Immagine Italia & Co. by Mare D’Amare”: the idea is based on a revolutionary and ambitious internationalization project and stems from the collaboration with the underwear and lingerie trade fair which is also usually held in February in Fortezza da Basso.
The “image of a group” is therefore more and more suggested and embodied by a single qualified platform that will act as a competent contact point for beachwear and lingerie companies as well as a promoter and collector of initiatives in both the domestic and the international market; a kind of embassy that will represent new forms of communication in Italy and will allow the implementation of cutting-edge promotion and consolidation projects in the most attractive foreign markets.
Immagine Italia & Co. will stand out as a quality trademark for the organization and promotion of the lingerie and beachwear trade fairs in Italy meanwhile looking beyond the borders, mainly at Russia and China.
The importance of Immagine Italia and Mare d’Amare is not only due to their being the only Italian fairs in the field, but rather to their unique feature of being the only non-profit-making trade fairs worldwide, therefore conceived and organized to offer innovative services to companies. Immagine Italia is therefore going to become a premium and distinctive trademark for the organization of trade fairs in Italy and abroad, starting internationalization projects and acting as an expert in providing strategic and advisory services.
Among the most interesting news of next edition is the development and strengthening of the Digital platform, the virtual spin-off of the fair that will allow a comfortable access to the fair from both personal computer or smartphone.