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Ubisoft adds lineup of licensees for Watch Dogs apparel
May '14
Ubisoft announced their partnership with a variety of licensees for a diverse lineup of Watch Dogs inspired apparel and accessories in the U.S. and Canada.
As the most pre-ordered new IP in Ubisoft’s history and the most pre-ordered new IP in the entire industry this year, Ubisoft brings a robust lineup of licensees including ASTRO Gaming, BioWorld, Frank & Oak, musterbrand, Prima, ThinkGeek, Titan and Trends. In Watch Dogs, players will assume the role of Aiden Pearce, a brilliant hacker whose criminal past led to a violent family tragedy.
Now on the hunt for those who hurt his family, players will be able to monitor and hack their enemies by manipulating everything connected to the city’s Central Operating System (ctOS). ctOS controls almost every piece of the city’s technology and holds key information on all of the city’s residents.
Players will access omnipresent security cameras, download personal information to locate targets, control traffic lights and public transportation to stop enemies, and more. Watch Dogs lets the player use Chicago as their ultimate weapon and exact their own style of revenge.
About Watch Dogs
In Watch Dogs, players will be immersed in a living, breathing and fully connected recreation of Chicago. Players will assume the role of Aiden Pearce, a new type of vigilante who, with the help of his smartphone, will use his ability to hack into Chicago’s central operating system (ctOS) and control almost every element of the city. Aiden will be able to tap into the city’s omnipresent security cameras, download personal information to locate a target, control systems such as traffic lights or public transportation to stop a chase, and more.
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2012–13 fiscal year Ubisoft generated sales of €1,256 million.


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