Philippines’ Department of Trade and Industry (DTI) through Bureau of Domestic Trade (BDT) has organized a five-day Sikat Pinoy National Fashion Fair for followers of the latest fashion trends in Mandaluyong City, often called the Shopping Capital of Philippines.
Themed as Piling-Piling Pananamit Pilipino, the ongoing fair is scheduled to conclude on May 25, 2014.
“In holding this fair, we expect to break a new ground for the country’s growing fashion industry as we provide marketing support for participating micro, small and medium enterprises (MSMEs) to reach a broader domestic market and eventually secure a foothold in the global market,” DTI Undersecretary Ponciano C. Manalo, Jr. said.
“Fashionistas are encouraged to seize this fair for them to find unique and stylishly crafted home-grown items that will make them accord to the latest fad,” Mr. Manalo added.
On display at the fair are a variety of fashion pieces produced by MSMEs from the 16 regions of the country. About 150 MSMEs from the fashion industry are showcasing their products, including apparel and accessories, at the fair.
In addition to those who closely follow the latest fashion, homemakers can also find good deals on items for their kids, while executives and employees can also find interesting items or accessories that will pep up their daily office suits, according to a DTI statement.
The latest fair is the second out of five fairs that the DTI will organize under its Sikat Pinoy brand to promote products of MSMEs nationwide.
On its opening day, a fashion show of bridal gowns made from indigenous raw materials was staged at the fair. On the second and third days of the fair, the Bureau of Internal Revenue held a seminar on revenue collection matters, and duties of entrepreneurs as taxpayers. Over the next two days, Air21 Global will organize a seminar on online marketing at the fair.
From January to March 2014, the exports of apparel and accessories from Philippines grew by 3.96 percent to US$ 433.527 million, compared to exports of $417.008 million made during the corresponding period of last year, according to the data from the National Statistics Office, under the Philippine Statistics Authority.