Home / Knowledge / News / Apparel/Garments / Pacific Sunwear launches new creative campaign
Pacific Sunwear launches new creative campaign
23
May '14
Pacific Sunwear of California, Inc. is turning up the heat with the debut of a new creative campaign designed to support the "Golden State of Mind" (GSOM) brand position and showcase why PacSun is the premier California lifestyle retailer.
 
Gary Schoenfeld, CEO of PacSun, states, "For over 30 years PacSun has been at the forefront of youth culture, great brands and California lifestyle. Today's inspirations go far beyond palm trees and sandy beaches, and our 'Golden State of Mind' brand identity is about redefining California lifestyle, which is more relevant and multi-faceted than ever. We are capturing the creativity, diversity and optimism that are an integral part of our brand and naturally embedded within California. With this campaign we set out to clearly demonstrate how the inspirations we feel and see every day resonate with customers who live across all 50 states."
 
Added Schoenfeld, "Over the past six months, we sought out the "Golden State of Mind" across 20 cities and landmarks throughout the country. No other brand or retailer has been able to capture the essence of California in such a way, until now. From Portland to Miami to Mt. Rushmore to Niagara Falls, customers will see a literal blending of California with their own backyard when they go to their local mall. The debut of the 'Golden State of Mind' campaign proves that the GSOM mindset is pervasive across the country."
 
Beginning Memorial Weekend, PacSun will bring the "Golden State of Mind" initiative to all customer touch points. An online portal of all things GSOM will be accessible through the PacSun website, including the video, image galleries, contest details, city guides, #myGSOM content and more. The brand video, which is considered the heartbeat of the campaign, depicts the raw energy and emotion that "Golden State of Mind" evokes. Customers are encouraged to find their "Golden State of Mind" and share their experiences through various social media channels, utilizing #myGSOM.
 
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries, is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of May 23, 2014, the Company operates 619 stores in all 50 states and Puerto Rico. 
 

Pacific Sunwear

Must ReadView All

Apparel/Garments | On 30th Jul 2016

EIAP not attractive enough for Dominican Republic

Notwithstanding a special concessional scheme allowing duty-free...

Courtesy: Gildan

Apparel/Garments | On 30th Jul 2016

Q2FY17 net earnings slip 4.7% at Gildan Activewear

Net earnings for the three months ended July 3, 2016 slipped 4.72 per ...

Courtesy: Intertek

Textiles | On 30th Jul 2016

Intertek textile labs to test dye content in Vietnam

Intertek, a Total Quality Assurance provider to industries worldwide, ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search