Lindex is publishing its ninth sustainability report. During the past year, Lindex has among others increased its sustainable range by 39 percent compared to the previous year, reduced the electricity consumption in stores and donated SEK 10.5 million to the fight against breast cancer.
"We have a responsibility to do what we can to act responsibly and work with sustainable fashion both in smaller and larger contexts. Take for example the launch of our new collection LXM for men, which was made from 95 percent organic cotton," says Göran Bille, CEO at Lindex.
Lindex sustainable fashion accounted for a total 17 percent of the range during 2013. "This will grow sharply in the future. The goal is for 80 percent of our range to consist of sustainable fashion in 2020," says Göran Bille.
Another example of what Lindex achieved during 2013 is a cut in electricity consumption in the stores by 3.6 percent compared with the previous year, and by 11 percent since 2010. Lindex has also reduced air freight by 1.5 percent and continues to maintain a high level of transparency, including making its supplier lists public.
Internationally, Lindex has been one of the organisers of SWAR, a project for cleaner textile production in India. Through their main owner, Stockmann Group, Lindex has signed an Accord on Fire and Building Safety in Bangladesh, which supplements Lindex already ongoing long-term work to improve the factories' fire and building safety in Bangladesh.
"We are seeing a growing interest among customers and employees in sustainability matters and our progress in this field. That is why this annual summary and insight into what we have achieved so far and the challenges and opportunities that we see before us is very important for Lindex," says Sara Winroth, Sustainability Coordinator and Environmental Manager at Lindex.
"We offer more items made from recycled materials this year than ever before and the success in our various markets shows that our customer like our offering. We are actively working on sustainability matters and are proud of the great progress our employees have helped accomplish this year. Offering the right products, at the right price and the right time is part of our sustainability effort and we will continue to invest in this in the future," Göran Bille concludes.