Home / Knowledge / News / Apparel/Garments / Etailer Myntra launches shopping app for android phones
Etailer Myntra launches shopping app for android phones
28
May '14
Myntra.com, India’s largest fashion e-tailer announced the launch of its mobile shopping application for Android phones. The design and user interface of the app have been optimized for all Android devices and is intended to serve as an alternate vista to the large number of shoppers that log on to Myntra.com on the move. With high quality fashionable imagery, simplistic and clutter free layout, the app is designed to make browsing convenient as shoppers can maneuver through the 60,000+ products with ease.
 
India is currently the world’s fastest growing smartphone market fueled by the dominance of sub Rs 15,000 smartphones. The year 2013 saw a Y-o-Y growth of 172.2% with over 41 million units shipped across the country. According to IAMAI, India will have 185 million mobile internet users by June 2014.
 
Speaking on the launch, Shamik Sharma, Chief Product and Technology Officer, Myntra, said “We have seen an incredible amount of activity on the m-commerce front. Several studies conducted by us project that smartphones will be the preferred mode of shopping online in the next 12 – 18 months. Already, close to 30% of our business is driven by m-commerce and with the launch of our mobile app, we expect this number to grow to 50% by end of this fiscal (March 2015).”
 
To assist quick browsing through the vast collection is the user friendly and powerful ‘filter’ option. The elaborate filter not only sorts through common parameters like size, brand, shades, and price, but is also equipped to sort through nuanced requirements like waist rise, distressing, material treatments etc.
 
Shoppers have the option to share their shortlisted products with their family and friends via sms, email and social media channels. After finalizing one’s purchases, the checkout process is easy to follow with various payment options such as Cash on Delivery, Credit Card, Debit Card and Net Banking.
 

Myntra.com


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search