Home / Knowledge / News / Apparel/Garments / Etailer Myntra launches shopping app for android phones
Etailer Myntra launches shopping app for android phones
28
May '14
Myntra.com, India’s largest fashion e-tailer announced the launch of its mobile shopping application for Android phones. The design and user interface of the app have been optimized for all Android devices and is intended to serve as an alternate vista to the large number of shoppers that log on to Myntra.com on the move. With high quality fashionable imagery, simplistic and clutter free layout, the app is designed to make browsing convenient as shoppers can maneuver through the 60,000+ products with ease.
 
India is currently the world’s fastest growing smartphone market fueled by the dominance of sub Rs 15,000 smartphones. The year 2013 saw a Y-o-Y growth of 172.2% with over 41 million units shipped across the country. According to IAMAI, India will have 185 million mobile internet users by June 2014.
 
Speaking on the launch, Shamik Sharma, Chief Product and Technology Officer, Myntra, said “We have seen an incredible amount of activity on the m-commerce front. Several studies conducted by us project that smartphones will be the preferred mode of shopping online in the next 12 – 18 months. Already, close to 30% of our business is driven by m-commerce and with the launch of our mobile app, we expect this number to grow to 50% by end of this fiscal (March 2015).”
 
To assist quick browsing through the vast collection is the user friendly and powerful ‘filter’ option. The elaborate filter not only sorts through common parameters like size, brand, shades, and price, but is also equipped to sort through nuanced requirements like waist rise, distressing, material treatments etc.
 
Shoppers have the option to share their shortlisted products with their family and friends via sms, email and social media channels. After finalizing one’s purchases, the checkout process is easy to follow with various payment options such as Cash on Delivery, Credit Card, Debit Card and Net Banking.
 

Myntra.com


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Courtesy: Urban Outfitters

Apparel/Garments | On 20th Feb 2018

Urban Outfitters Q4 FY18 sales climb 5.7%

The net sales of Urban Outfitters, Inc., a leading lifestyle products ...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search