Home / Knowledge / News / Apparel/Garments / Speedo adds Aquatic Zone to four Sport Authority locations
Speedo adds Aquatic Zone to four Sport Authority locations
30
May '14
SPEEDO USA, a division of PVH Corp., and Sports Authority, one of the nation’s largest full-line sporting goods retailers in the United States and Puerto Rico, announced the launch of a new Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations. 
 
The four new 500+ sq. ft. premium Speedo Aquatic Zones at Sports Authority, located in the Miami and Boca Raton, Florida and Balboa and Sherman Oaks, California stores, feature Speedo’s cutting-edge swimsuits, goggles, accessories, training aids and footwear in a visually intuitive branded environment. The Zones are merchandised with a range of Speedo men’s, women’s and kids’ gear designed to highlight the 2014 fitness, performance and active recreation collections. 
 
In a true retail first for SPEEDO, the Speedo Aquatic Zones are part of an expanded partnership with Sports Authority, which also unveiled an updated Speedo footprint in an additional 218 stores, marking the next step in SPEEDO and Sports Authority’s shared commitment to providing the best products and services to the ever-growing swim fitness community. 
 
“We’ve enjoyed a long and positive partnership with Sports Authority, and we couldn’t be prouder of our new Speedo Aquatic Zones,” said Jim Gerson, President of SPEEDO USA. “Not only does it show Sports Authority’s belief in SPEEDO and Speedo products, but the new Speedo Acquatic Zones give us an opportunity to showcase our technical expertise, category-leading innovation, swim fitness know-how, and, of course, our newest gear.” 
 
“We are excited to expand our partnership with SPEEDO to include this new shop-within-a-shop retail concept, which will offer our customers the best of the best in cutting-edge swim products,” said Stephen Binkley, Chief Merchandising Officer of Sports Authority. “The Speedo Aquatic Zones provide an elevated shopping experience for competitive and recreational athletes in the swim community and further strengthen our position as the go-to retailer for all things sporting goods.” 

SPEEDO


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search