SPEEDO USA, a division of PVH Corp., and Sports Authority, one of the nation’s largest full-line sporting goods retailers in the United States and Puerto Rico, announced the launch of a new Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.
The four new 500+ sq. ft. premium Speedo Aquatic Zones at Sports Authority, located in the Miami and Boca Raton, Florida and Balboa and Sherman Oaks, California stores, feature Speedo’s cutting-edge swimsuits, goggles, accessories, training aids and footwear in a visually intuitive branded environment. The Zones are merchandised with a range of Speedo men’s, women’s and kids’ gear designed to highlight the 2014 fitness, performance and active recreation collections.
In a true retail first for SPEEDO, the Speedo Aquatic Zones are part of an expanded partnership with Sports Authority, which also unveiled an updated Speedo footprint in an additional 218 stores, marking the next step in SPEEDO and Sports Authority’s shared commitment to providing the best products and services to the ever-growing swim fitness community.
“We’ve enjoyed a long and positive partnership with Sports Authority, and we couldn’t be prouder of our new Speedo Aquatic Zones,” said Jim Gerson, President of SPEEDO USA. “Not only does it show Sports Authority’s belief in SPEEDO and Speedo products, but the new Speedo Acquatic Zones give us an opportunity to showcase our technical expertise, category-leading innovation, swim fitness know-how, and, of course, our newest gear.”
“We are excited to expand our partnership with SPEEDO to include this new shop-within-a-shop retail concept, which will offer our customers the best of the best in cutting-edge swim products,” said Stephen Binkley, Chief Merchandising Officer of Sports Authority. “The Speedo Aquatic Zones provide an elevated shopping experience for competitive and recreational athletes in the swim community and further strengthen our position as the go-to retailer for all things sporting goods.”