Fresh Produce, a leading apparel brand for women, celebrates 30 years of providing the ultimate in color, comfort and quality. What began as a t-shirt company in 1984 has since evolved to a coastal-inspired clothing company that is committed to helping women shine and live a colorful life. Today, Fresh Produce clothing is available at 26 company-owned stores, eight handpicked locations, 500 wholesale accounts and internationally through the website..
“We’ve come a long way since our first t-shirt sale at the Olympics in Los Angeles,” says Mary Ellen Vernon, Founder and Chief Brand Officer of Fresh Produce. “It’s remarkable to see the evolution of a brand that began with such humble roots. It was always my dream to create clothing to help women feel comfortable and confident. Our customers and the incredibly talented people who have joined us along the way have shaped this company into what it has become. I couldn’t be more proud.”
Making Life More Colorful this June
To commemorate the 30-year milestone, Fresh Produce has launched the Legacy Collection featuring favorite Fresh Produce styles in vintage hues: Butterscotch, Watermelon, Tile and Sand. A redesigned limited-edition commemorative tee is available as a gift with purchase during the month of June. The “Sun Surf Sand” tee is inspired by an original t-shirt design from 1984 and reflects the spirit of the brand today.
Fresh Produce is encouraging women to take some time to shine this month, whether it’s volunteering in her local community or planning a getaway to reconnect with old friends. Fresh Produce as a company is encouraging all employees to spend corporate-allotted volunteer hours giving back to the local communities in which Fresh Produce operates, from the headquarters in Boulder, Colo. to the sunny shores of Sanibel Island, Fla.
Providing an additional brand experience, Fresh Produce debuts an Internet radio station called “Radio in Color,” which is streaming a combination of brand-reflective music and interviews with founder Vernon, who shares her inspirational stories. The station is available on the Fresh Produce website for customers to listen to online or via the tuneIN mobile app from June 1 to June 30. The station is also available on Fresh Produce’s Facebook page.
To show its appreciation to Fresh Produces customers, Fresh Produce is hosting online and in-store activities throughout the month of June including in-store celebrations, gifts with purchase, and the chance to win a girls weekend getaway to sunny Carpinteria, California. The winner and three friends will enjoy a weekend at the Carp Cottages, the retro beach cottages owned by Fresh Produce founders, Thom and Mary Ellen Vernon.
Fresh Produce began as an idea that evolved into a lifestyle for all women who want to enjoy vibrant colors, season-less prints and effortless style all year round. As the company embarks on its next 30 years, it continues its evolution through the addition of new styles, continuous enhancements to the online experience and through the opening of new company-owned retail locations in the United States.