Home / Knowledge / News / Apparel/Garments / Women's apparel brand Fresh Produce celebrates 30 years
Women's apparel brand Fresh Produce celebrates 30 years
03
Jun '14
Fresh Produce, a leading apparel brand for women, celebrates 30 years of providing the ultimate in color, comfort and quality. What began as a t-shirt company in 1984 has since evolved to a coastal-inspired clothing company that is committed to helping women shine and live a colorful life. Today, Fresh Produce clothing is available at 26 company-owned stores, eight handpicked locations, 500 wholesale accounts and internationally through the website..
 
“We’ve come a long way since our first t-shirt sale at the Olympics in Los Angeles,” says Mary Ellen Vernon, Founder and Chief Brand Officer of Fresh Produce. “It’s remarkable to see the evolution of a brand that began with such humble roots. It was always my dream to create clothing to help women feel comfortable and confident. Our customers and the incredibly talented people who have joined us along the way have shaped this company into what it has become. I couldn’t be more proud.”
 
Making Life More Colorful this June 
To commemorate the 30-year milestone, Fresh Produce has launched the Legacy Collection featuring favorite Fresh Produce styles in vintage hues: Butterscotch, Watermelon, Tile and Sand. A redesigned limited-edition commemorative tee is available as a gift with purchase during the month of June. The “Sun Surf Sand” tee is inspired by an original t-shirt design from 1984 and reflects the spirit of the brand today.
 
Fresh Produce is encouraging women to take some time to shine this month, whether it’s volunteering in her local community or planning a getaway to reconnect with old friends. Fresh Produce as a company is encouraging all employees to spend corporate-allotted volunteer hours giving back to the local communities in which Fresh Produce operates, from the headquarters in Boulder, Colo. to the sunny shores of Sanibel Island, Fla.
 
Providing an additional brand experience, Fresh Produce debuts an Internet radio station called “Radio in Color,” which is streaming a combination of brand-reflective music and interviews with founder Vernon, who shares her inspirational stories. The station is available on the Fresh Produce website for customers to listen to online or via the tuneIN mobile app from June 1 to June 30. The station is also available on Fresh Produce’s Facebook page.
 
To show its appreciation to Fresh Produces customers, Fresh Produce is hosting online and in-store activities throughout the month of June including in-store celebrations, gifts with purchase, and the chance to win a girls weekend getaway to sunny Carpinteria, California. The winner and three friends will enjoy a weekend at the Carp Cottages, the retro beach cottages owned by Fresh Produce founders, Thom and Mary Ellen Vernon.
 
Fresh Produce began as an idea that evolved into a lifestyle for all women who want to enjoy vibrant colors, season-less prints and effortless style all year round. As the company embarks on its next 30 years, it continues its evolution through the addition of new styles, continuous enhancements to the online experience and through the opening of new company-owned retail locations in the United States.
 

Fresh Produce


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search