Home / Knowledge / News / Apparel/Garments / Women's apparel brand Fresh Produce celebrates 30 years
Women's apparel brand Fresh Produce celebrates 30 years
03
Jun '14
Fresh Produce, a leading apparel brand for women, celebrates 30 years of providing the ultimate in color, comfort and quality. What began as a t-shirt company in 1984 has since evolved to a coastal-inspired clothing company that is committed to helping women shine and live a colorful life. Today, Fresh Produce clothing is available at 26 company-owned stores, eight handpicked locations, 500 wholesale accounts and internationally through the website..
 
“We’ve come a long way since our first t-shirt sale at the Olympics in Los Angeles,” says Mary Ellen Vernon, Founder and Chief Brand Officer of Fresh Produce. “It’s remarkable to see the evolution of a brand that began with such humble roots. It was always my dream to create clothing to help women feel comfortable and confident. Our customers and the incredibly talented people who have joined us along the way have shaped this company into what it has become. I couldn’t be more proud.”
 
Making Life More Colorful this June 
To commemorate the 30-year milestone, Fresh Produce has launched the Legacy Collection featuring favorite Fresh Produce styles in vintage hues: Butterscotch, Watermelon, Tile and Sand. A redesigned limited-edition commemorative tee is available as a gift with purchase during the month of June. The “Sun Surf Sand” tee is inspired by an original t-shirt design from 1984 and reflects the spirit of the brand today.
 
Fresh Produce is encouraging women to take some time to shine this month, whether it’s volunteering in her local community or planning a getaway to reconnect with old friends. Fresh Produce as a company is encouraging all employees to spend corporate-allotted volunteer hours giving back to the local communities in which Fresh Produce operates, from the headquarters in Boulder, Colo. to the sunny shores of Sanibel Island, Fla.
 
Providing an additional brand experience, Fresh Produce debuts an Internet radio station called “Radio in Color,” which is streaming a combination of brand-reflective music and interviews with founder Vernon, who shares her inspirational stories. The station is available on the Fresh Produce website for customers to listen to online or via the tuneIN mobile app from June 1 to June 30. The station is also available on Fresh Produce’s Facebook page.
 
To show its appreciation to Fresh Produces customers, Fresh Produce is hosting online and in-store activities throughout the month of June including in-store celebrations, gifts with purchase, and the chance to win a girls weekend getaway to sunny Carpinteria, California. The winner and three friends will enjoy a weekend at the Carp Cottages, the retro beach cottages owned by Fresh Produce founders, Thom and Mary Ellen Vernon.
 
Fresh Produce began as an idea that evolved into a lifestyle for all women who want to enjoy vibrant colors, season-less prints and effortless style all year round. As the company embarks on its next 30 years, it continues its evolution through the addition of new styles, continuous enhancements to the online experience and through the opening of new company-owned retail locations in the United States.
 

Fresh Produce

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search