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Sottero joins LightInTheBox as Chief Designer Bridal wears

June 03, 2014 (China)

LightInTheBox.com, the global online retail company for wedding, clothing, accessories, home and beyond, announced that Edric Woo, a former Maggie Sottero bridal designer, has joined LightInTheBox.com as the Chief Designer of Wedding & Special Occasion Apparel. Woo’s vast experience at Maggie Sottero Designs—one of the most recognized bridal gown manufacturers in the world—was instrumental in helping the company redefine couture bridal fashion through impeccable styling and incomparable fit at an affordable price.
 
“Edric has an excellent understanding of the garment design and manufacturing process, from the garment conceptualization stage, through the pattern-drafting phase, to final garment assembly,” said Alan Guo, Chairman and CEO of LightInTheBox.com. “He is an experienced fashion designer with a sensational grasp for how today's contemporary bride wants to feel and his flawless, stunning designs are reflective of this understanding. He is a great addition to the LightInTheBox design team.”
 
LightInTheBox.com launched its wedding and special occasion dress line in 2007 and has since served customers from over 200 countries by providing a unique service to the bridal category.
 
LightInTheBox.com offers more than a thousand wedding dress designs at prices that are a fraction of the cost of other high-end designer gowns. Customers have the option to customize any dress in their preferred color to their exact measurements, saving time and money on costly alterations.
 
Said Woo, “My knowledge of fabrics and the ability to choose the best match between design and fabric will help take LightInTheBox.com to the next level as a worldwide leader in the bridal apparel industry.”
 
At Maggie Sottero Designs, Edric Woo designed bridal collections for brands including Maggie Sottero, higher-end product line Sottero and Midgley, and prom line, Flirt by Maggie Sottero. He prepared 80 to 120 sketches per season, oversaw toile stages and translated the design to the actual gown.
 
Woo is inspired by the Paris couture houses of the 1940's and 1950's, and likes to reinvent bridal gowns with a fashion-forward twist of glamour and elegance. "I am passionate about combining the elements of tradition and innovation," he says. "My energy is focused on making the bride look beautiful in a sleek, glamorous way.”
 
About LightInTheBox.com:
LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its websites, which are available in 27 major languages and cover more than 80% of global Internet users.
 

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