Home / Knowledge / News / Apparel/Garments / Sottero joins LightInTheBox as Chief Designer Bridal wears
Sottero joins LightInTheBox as Chief Designer Bridal wears
03
Jun '14
LightInTheBox.com, the global online retail company for wedding, clothing, accessories, home and beyond, announced that Edric Woo, a former Maggie Sottero bridal designer, has joined LightInTheBox.com as the Chief Designer of Wedding & Special Occasion Apparel. Woo’s vast experience at Maggie Sottero Designs—one of the most recognized bridal gown manufacturers in the world—was instrumental in helping the company redefine couture bridal fashion through impeccable styling and incomparable fit at an affordable price.
 
“Edric has an excellent understanding of the garment design and manufacturing process, from the garment conceptualization stage, through the pattern-drafting phase, to final garment assembly,” said Alan Guo, Chairman and CEO of LightInTheBox.com. “He is an experienced fashion designer with a sensational grasp for how today's contemporary bride wants to feel and his flawless, stunning designs are reflective of this understanding. He is a great addition to the LightInTheBox design team.”
 
LightInTheBox.com launched its wedding and special occasion dress line in 2007 and has since served customers from over 200 countries by providing a unique service to the bridal category.
 
LightInTheBox.com offers more than a thousand wedding dress designs at prices that are a fraction of the cost of other high-end designer gowns. Customers have the option to customize any dress in their preferred color to their exact measurements, saving time and money on costly alterations.
 
Said Woo, “My knowledge of fabrics and the ability to choose the best match between design and fabric will help take LightInTheBox.com to the next level as a worldwide leader in the bridal apparel industry.”
 
At Maggie Sottero Designs, Edric Woo designed bridal collections for brands including Maggie Sottero, higher-end product line Sottero and Midgley, and prom line, Flirt by Maggie Sottero. He prepared 80 to 120 sketches per season, oversaw toile stages and translated the design to the actual gown.
 
Woo is inspired by the Paris couture houses of the 1940's and 1950's, and likes to reinvent bridal gowns with a fashion-forward twist of glamour and elegance. "I am passionate about combining the elements of tradition and innovation," he says. "My energy is focused on making the bride look beautiful in a sleek, glamorous way.”
 
About LightInTheBox.com:
LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its websites, which are available in 27 major languages and cover more than 80% of global Internet users.
 

LightInTheBox


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search