Home / Knowledge / News / Apparel/Garments / Puma unveils kits for sponsored Football World Cup teams
Puma unveils kits for sponsored Football World Cup teams
03
Jun '14
Balotelli in Italy Kit
Balotelli in Italy Kit
Earlier in the year PUMA unveiled their exclusive kits for eight sponsored teams- Italy, Switzerland, Algeria, Cameroon, Ghana, Ivory Coast, Chile and Uruguay – who are all strong contenders in Brazil this summer. The home and away kit for each team is now available in select PUMA stores in the country. To add further to the excitement, PUMA store windows will be themed and decorated around the World Cup exclusive Italia jersey. 
 
The very special Italia jersey draws inspiration from the heritage of the traditional Italian handcraft industry. A slim fit and a tailored collar and placket are beautifully combined with intricate design details. The tailored looking crest and exclusive FIGC font are inspired by traditional Italian craftsmanship.
 
Performance and design combine in the new Italy kits with the integration of PUMA’s new football apparel innovation PWR ACTV. The shirts feature the new PUMA PWR ACTV technology, a new first-to-market use of both athletic taping and compression within the apparel. The apparel works with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. 
 
In addition to this, PUMA has an exclusive football boot the evoPWER 1 FG that is available in India to football lovers. evoPOWER is game changer as it is designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball.
 
A global version of the evoPOWER boot called the 'Tricks' shoe has been unveiled exclusively for the World Cup. Players such as Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus, Radamel Falcao, Olivier Giroud, Gianluigi Buffon, Yaya Touré and many more will be spotted on the field in these funky football studs. The right boot is pink, the left boot is blue. PUMA revealed Tricks, a new colourful interpretation of its evoPOWER and evoSPEED football boots, made for the unbelievable at the 2014 FIFA World Cup in Brazil. 
 
PUMA India MD, Mr. Rajiv Mehta said, “The World Cup season is a very exhilarating time and PUMA is excited to be associated with such strong teams for the event. The funky colours and vibrant designs of our FIFA World Cup merchandise is hard to miss and the unique technology makes our products a must have for any football fan. To keep the football buzz going, PUMA has associated with pubs and bars across Delhi, Mumbai and Bangalore. Whenever a PUMA sponsored team wins during the Cup, PUMA will buy a round of drinks for everyone to celebrate!” 
 
From now all PUMA - FIFA World cup 2014 merchandise will be available at select PUMA stores and retailers online.
 

PUMA


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

Loretta Kiss
Blushandbloom.com

How do you rate the demand for maternity clothes in the fashion sector?...

Veronique Lee
Modavanti

Sustainable fashion is not necessarily pocket- friendly. Are consumers...

Bhavin Parikh
Vivaa Tradecom Pvt. Ltd.

Denim prices are expected to rise in the year 2014 in Indian denim sector. ...

Mr SS Iyer
Zenith Fibres Ltd

Mr SS Iyer, currently President of Zenith Fibres Ltd, graduated in...

Mr. Keith Hayward
Monadnock Nonwovens LLC

Born in England, an honors graduate in Chemistry at the University of York ...

Kevin Nelson
TissueGen

<b><i>Kevin Nelson, Chief Scientific Officer, TissueGen discusses the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search