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David Jones shoots advertorial for its eco-friendly labels

June 03, 2014 (Australia)

c: Daily Mail/Margaret Zhang
c: Daily Mail/Margaret Zhang
Ahead of the upcoming World Environment Day on June 5, 2014, the Australian department store chain David Jones has shot an exclusive campaign, featuring pieces from the retailer’s eco-friendly brands.
The label’s new Natural Habitat green brands’ advertorial images showcase the Aussie fashion model Jessica Gomes in several monochromatic swimwear and casualwear ensembles.
The advertisement features the Perth-born stunner in two black one piece swimsuits with white trimmings and panels, as well as a sheer one piece with strategically placed white panels paired with a digital printed green, black and white skirt and a geometric monochrome towel.
Shot in Sydney’s picturesque Bondi beach, the campaign also shows the 28-year-old in a stylish white bomber jacket and an olive green oversized jacket. 
Recently, the high-end store had also shot a special holiday-themed fashion campaign, starring its brand ambassador Jessica Gomes alongside another Aussie beauty Montana Cox. The summery collection features an array of whimsical Camilla printed kaftans, maxis and tunics.
Founded in 1838, David Jones currently owns more than 38 stores, located in almost all the Australian states and territories.

Fibre2fashion News Desk - India
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