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Cherokee partners CPLG to expand brand reach in Europe
04
Jun '14
Cherokee Inc., a global marketer of style-focused lifestyle brands, announced a newly formed long-term partnership with Copyright Promotions Licensing Group (“CPLG”) to represent Cherokee Global Brands in their European markets, securing regional and territory partners. This partnership is slated to commence immediately.
 
“Cherokee Global Brands is on a global fast growth track,” commented Henry Stupp, CEO of Cherokee Inc. "We are extremely excited to be working with CPLG, as we look to strategically license our brands through category and channel diversification while continuing to expand our global footprint.
 
"CPLG has demonstrated best practices and in-country management, together with full understanding of our proprietary 360-degree turnkey approach; Strategic selling, support services, product development and marketing. CPLG’s no nonsense, common sense approach complements Cherokee Brand Group’s elevated value proposition.”
 
Peter Byrne, CEO of CPLG, stated, "Partnering with Cherokee Global Brands demonstrates our ongoing commitment to diversifying our portfolio. We have successfully repositioned the company for continued growth, and representing the Cherokee portfolio is, without question, one of the most significant developments of our future strategy. These are some of the most exciting brands to be available for licensing in Europe, and we already have initiated discussions with market leading companies in various fashion and fashion related categories."
 
About Cherokee Inc.
Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Kohl’s (U.S.), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
 

Cherokee

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