Home / Knowledge / News / Apparel/Garments / Amazon India forays into men's apparel with Denim Hangout
Amazon India forays into men's apparel with Denim Hangout
04
Jun '14
Amazon.in announced its foray into men’s apparel with the launch of the Denim Hangout and men’s innerwear stores on its marketplace. With over 1500 styles in men’s denim wear and more than 1300 styles in men’s innerwear from popular Indian and international brands, Amazon India now offers consumers an extensive fashion portfolio for men.
 
The Denim Hangout is a concept store that represents more than just the blue jeans. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear' The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world.
 
From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. . Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store.
 
“The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone. The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim hangout at Amazon.in breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India.
 
For those who believe a good shopping experience is finding their right size, The Denim Hangout will not disappoint with its size run from waist 28 inch upto waist 42 inch and multiple inseam lengths of 32, 33 and 34 inches implying that the jeans can be used immediately and does not have to wait to be resized.
 
India’s largest Men’s Innerwear Store at Amazon.in fulfills the collective wish of the self-sufficient male, doting mother and indulging wife, engaged in the task of buying (the man’s) underwear. With over 1300 styles offered by brands like Diesel, Hanes, French Connection, Eminence, Crusoe, Chromozome, VIP and more across briefs, boxers, trunks and vests; thoughtful curation making choice across sizes, price points and patterns easy; the informative style guide and easy returns policy, the innerwear store at Amazon.in is designed to make an otherwise mundane chore into a fun and engaging activity. Industry insights say that 60% of men’s underwear is bought by women and hence the Buying Guides will make her shop with confidence for her man.


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search