Amazon India forays into men's apparel with Denim Hangout

04 Jun '14

5 min read

Amazon.in announced its foray into men’s apparel with the launch of the Denim Hangout and men’s innerwear stores on its marketplace. With over 1500 styles in men’s denim wear and more than 1300 styles in men’s innerwear from popular Indian and international brands, Amazon India now offers consumers an extensive fashion portfolio for men.

The Denim Hangout is a concept store that represents more than just the blue jeans. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear' The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world.

From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. . Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store.

“The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone. The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim hangout at Amazon.in breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India.

For those who believe a good shopping experience is finding their right size, The Denim Hangout will not disappoint with its size run from waist 28 inch upto waist 42 inch and multiple inseam lengths of 32, 33 and 34 inches implying that the jeans can be used immediately and does not have to wait to be resized.

India’s largest Men’s Innerwear Store at Amazon.in fulfills the collective wish of the self-sufficient male, doting mother and indulging wife, engaged in the task of buying (the man’s) underwear. With over 1300 styles offered by brands like Diesel, Hanes, French Connection, Eminence, Crusoe, Chromozome, VIP and more across briefs, boxers, trunks and vests; thoughtful curation making choice across sizes, price points and patterns easy; the informative style guide and easy returns policy, the innerwear store at Amazon.in is designed to make an otherwise mundane chore into a fun and engaging activity. Industry insights say that 60% of men’s underwear is bought by women and hence the Buying Guides will make her shop with confidence for her man.

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