Home / Knowledge / News / Apparel/Garments / Amazon India forays into men's apparel with Denim Hangout
Amazon India forays into men's apparel with Denim Hangout
04
Jun '14
Amazon.in announced its foray into men’s apparel with the launch of the Denim Hangout and men’s innerwear stores on its marketplace. With over 1500 styles in men’s denim wear and more than 1300 styles in men’s innerwear from popular Indian and international brands, Amazon India now offers consumers an extensive fashion portfolio for men.
 
The Denim Hangout is a concept store that represents more than just the blue jeans. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear' The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world.
 
From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. . Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store.
 
“The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone. The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim hangout at Amazon.in breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India.
 
For those who believe a good shopping experience is finding their right size, The Denim Hangout will not disappoint with its size run from waist 28 inch upto waist 42 inch and multiple inseam lengths of 32, 33 and 34 inches implying that the jeans can be used immediately and does not have to wait to be resized.
 
India’s largest Men’s Innerwear Store at Amazon.in fulfills the collective wish of the self-sufficient male, doting mother and indulging wife, engaged in the task of buying (the man’s) underwear. With over 1300 styles offered by brands like Diesel, Hanes, French Connection, Eminence, Crusoe, Chromozome, VIP and more across briefs, boxers, trunks and vests; thoughtful curation making choice across sizes, price points and patterns easy; the informative style guide and easy returns policy, the innerwear store at Amazon.in is designed to make an otherwise mundane chore into a fun and engaging activity. Industry insights say that 60% of men’s underwear is bought by women and hence the Buying Guides will make her shop with confidence for her man.

Must ReadView All

Textiles | On 25th Jul 2016

GST to help logistic cos reduce cost, time up to 20%

Caught in a bind over high operational costs and complex tax levies,...

Apparel/Garments | On 25th Jul 2016

Q2FY17 EPS down 10.2% at VF Corp

Earnings per share (EPS) for the second fiscal quarter ended July 2,...

Courtesy: HRX Brand

Fashion | On 25th Jul 2016

Myntra to buy Hrithik Roshan’s HRX brand

Online fashion retailer Myntra is in the process of buying a majority ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search