Amazon India forays into men's apparel with Denim Hangout

04 Jun '14

5 min read

Although slow in coming the world of men’s underwear isgoing through a change. The bland functional basic white are being replaced by a dizzying array of psychedelic prints, cheeky texts and bright hues. Innovative silhouettes such as boxer- briefs, bikini briefs, low-cuts, trunks now come in bewildering assortment of fabrics like micro fiber, rayon blends and lycra.

Steering through all the information and terminology can be overwhelming especially for a man who has otherwise not had to make the purchase decision and hence the task of refreshing the innerwear wardrobe is de prioritized.

“Almost half of the innerwear market in India is unorganized and unstructured with inner wear often sold in an unengaging ambience leading to awkward conversations with sales staffs that both male and female shoppers choose to avoid. Amazon.in recognizes this and endeavors to make it less traumatic for men to shop for essentials. Not only is the selection exhaustive but also presented to appeal to both genders alike,”adds Vikas.

Besides underwear, one can also choose pajamas and lounge bottoms and sets in luxurious blends and soft cottons in a variety of patterns and prints.. The navigation is simple and one can make the choice by refining the silhouette, pattern, price, size or material. The sizing guide with its general and brand wise measurements makes it easy to make a choice across brands. The fact geek will enjoy the trivia page providing a variety of information from the evolution of the underwear to trends in underwear. Finally, for the more brand conscious consumer, there is a line of Diesel Innerwear that can be purchased online exclusively at Amazon.in.

With this launch customers on www.amazon.in can now shop with ease and confidence from over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment and now Health & Personal Care products, Shoes; women’s Ethnic wear; Sunglasses; women’s Intimate wear; Denim wear for men; men’s Inner wear and Kids wear.

Amazon.in

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