Advertisers invest heavily in emerging regions & channels

In Europe, the following trends are seen for January through April 2014 versus the same period in 2013:

-Compared to 2013, display was less competitive and more volatile.

The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to the new #

-Europe is catching up to the U.S. for mobile, only lagging by about two months, with much higher levels of competition this year.

-Social also saw big increases in competition and is maturing rapidly.

-Video saw more activity during this period, but overall it’s still a volatile market.

 

The report is based on an analysis of data from the Turn platform, which every day makes over 100 billion data-driven advertising decisions, analyses over 1.5 billion anonymous customer attributes, and provides instant access to billions of digital ad impressions – resulting in an unmatched ability to provide game-changing insights.

 

Turn provides three real-time marketing applications: Audience Suite, an enterprise data management and audience planning platform; Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, optimisation and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks, including Accuen, Aegis, Dell, Experian, Microsoft, OMD, Sky, Sojern, Thomas Cook, Toyota, and VivaKi.