Home / Knowledge / News / Apparel/Garments / Marimekko partners BinHendi to expand in Middle East
Marimekko partners BinHendi to expand in Middle East
05
Jun '14
Marimekko is embarking on an important new partnership with the aim of opening a total of eight Marimekko stores in the Middle East by the end of 2019. The first store will open in Dubai in September 2014, followed by two in Dubai and Abu Dhabi, most likely next year. It is intended to extend operations in the years ahead to include Kuwait, Qatar and Saudi Arabia.
 
Marimekko has signed a partnership contract with BinHendi Enterprises, which has more than 40 years of experience in retailing international fashion and lifestyle brands in the Middle East and India. The company also owns and operates restaurants and cafés in Dubai. The first Marimekko stores will be opened in the United Arab Emirates, and the intention is to further extend operations later on to Kuwait, Qatar and Saudi Arabia. The stores will be owned by BinHendi Enterprises, and their location, visual aspects and concept as well as local marketing will comply with Marimekko policies.
 
The first store will be in the new Al Wasl shopping mall in Dubai, scheduled to open in September 2014 in the stylish Jumeira district. It is also intended to open a Marimekko café with the store. The next two stores will open in Dubai and Abu Dhabi after suitable retail premises have been found.
 
"I am delighted that we have succeeded in building Marimekko into a brand able to attract retail-sector players throughout the world. We have concentrated in our expansion into the international market primarily on regions with plenty of growth potential. The UAE is an attractive market for us, famous for its excellent shopping opportunities – the entire spectrum of the world's leading brands are represented there.
 
"The region has a great deal of local purchasing power and a strong tourist flow. Dubai is particularly interesting because it is a busy shopping destination for tourists, attracting visitors from around the world. For these reasons, the brand's recognition factor can be cultivated there on a very broad front," says Mika Ihamuotila, President and CEO.
 
"BinHendi Enterprises is an excellent partner for us as they have over 40 years of experience in importing international brands to the Middle East and India. Together with them, we are setting out to seek a foothold for Marimekko in what for us is a totally new market area. As with our other international partners, we will build a network of stores step by step on a solid foundation. This is long-term work, and achieving the position we are aiming for will take several years," Ihamuotila continues.
 
“I was very impressed by the products, colours and collections of Marimekko when I first saw them in Los Angeles and New York. Marimekko will certainly add value to BinHendi Enterprises, and we are glad to offer the residents of Dubai the great opportunity to enjoy its vibrant collections. With our broad experience of dealing with top international brands in the Middle East, we are confident to say that Marimekko will be a unique addition to the retail sector in Dubai,” notes Mr Binhendi, President of BinHendi Enterprises.
 
As a result of the partnership, the market area of Central and Southern Europe previously referred to in Marimekko's financial disclosures will be known as EMEA (Europe and Middle East Area) starting from the Q2 interim report for 2014.

Marimekko Corporation


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search