Home / Knowledge / News / Apparel/Garments / Etailer Myntra launches 'Live for Likes' branding campaign
Etailer Myntra launches 'Live for Likes' branding campaign
06
Jun '14
Myntra.com, the ultimate shopping destination for fashion and lifestyle online, launched its largest marketing campaign to date, christened ‘Live for Likes’, in an endeavor to engage today’s social media savvy generation. The peppy ad aptly portrays people’s increasing desire to upload attractive pictures and gather maximum likes for it. It is a multi-media campaign which kicked off on social platforms and has extended to TV; and will be brought alive in various media over the coming weeks.
 
The campaign, ‘Live for Likes’, taps into the global trend of taking ‘selfies’ and getting appreciated by friends on social media.  Myntra.com encourages its shoppers to look their stylish best with the latest fashion trends coupled with a million dollar smile for a perfect picture on every occasion, be it a leisurely hangout with friends, a cocktail dinner or a slumber party. The campaign has a slightly quirky ‘take’ on this trend, reflecting how people go a little out of their way to get more ‘Likes’.
 
The campaign first went live exclusively on Myntra.com’s social media platforms Youtube and Facebook, and is being aired across all major GEC, Entertainment and regional channels starting from June 6, 2014. 
 
Speaking about the launch, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Young shoppers of today are totally digitally savvy, and highly active on social media platforms. ‘Selfies’ are a common trend and people try to put their best foot forward to share pictures of themselves – often it is as important, or more important, to look good online as it is in real life! In our campaign, we have tapped into this trend and married it with the key role that fashion plays in helping people look good. The TV commercial is very fashionable and stylised, has a peppy, foot-tapping music track, and is aspirational yet relate-able to youth. And encourages them to Get the looks, Get the Likes!”
 
Myntra.com offers a wide range of fashion apparel and accessories that enable shoppers from across the country to access a variety of popular Indian as well as international brands in appealing designs. With this initiative, the e-commerce website incites shoppers in every part of the country to look fashionable. A dedicated microsite will go live by the 14th of June, which will pique the interest of shoppers to engage and be a part of the campaign. The microsite will host contests for people to upload their pictures and garner maximum likes. Attractive prizes including a trip to Milan are on offer.
 

Myntra.com


Must ReadView All

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

Indian minister urges apparel industry for dumping data

Textiles | On 22nd Jan 2018

Indian minister urges apparel industry for dumping data

Indian textiles minister Smriti Irani recently urged the apparel...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search