Home / Knowledge / News / Apparel/Garments / Etailer Myntra launches 'Live for Likes' branding campaign
Etailer Myntra launches 'Live for Likes' branding campaign
06
Jun '14
Myntra.com, the ultimate shopping destination for fashion and lifestyle online, launched its largest marketing campaign to date, christened ‘Live for Likes’, in an endeavor to engage today’s social media savvy generation. The peppy ad aptly portrays people’s increasing desire to upload attractive pictures and gather maximum likes for it. It is a multi-media campaign which kicked off on social platforms and has extended to TV; and will be brought alive in various media over the coming weeks.
 
The campaign, ‘Live for Likes’, taps into the global trend of taking ‘selfies’ and getting appreciated by friends on social media.  Myntra.com encourages its shoppers to look their stylish best with the latest fashion trends coupled with a million dollar smile for a perfect picture on every occasion, be it a leisurely hangout with friends, a cocktail dinner or a slumber party. The campaign has a slightly quirky ‘take’ on this trend, reflecting how people go a little out of their way to get more ‘Likes’.
 
The campaign first went live exclusively on Myntra.com’s social media platforms Youtube and Facebook, and is being aired across all major GEC, Entertainment and regional channels starting from June 6, 2014. 
 
Speaking about the launch, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Young shoppers of today are totally digitally savvy, and highly active on social media platforms. ‘Selfies’ are a common trend and people try to put their best foot forward to share pictures of themselves – often it is as important, or more important, to look good online as it is in real life! In our campaign, we have tapped into this trend and married it with the key role that fashion plays in helping people look good. The TV commercial is very fashionable and stylised, has a peppy, foot-tapping music track, and is aspirational yet relate-able to youth. And encourages them to Get the looks, Get the Likes!”
 
Myntra.com offers a wide range of fashion apparel and accessories that enable shoppers from across the country to access a variety of popular Indian as well as international brands in appealing designs. With this initiative, the e-commerce website incites shoppers in every part of the country to look fashionable. A dedicated microsite will go live by the 14th of June, which will pique the interest of shoppers to engage and be a part of the campaign. The microsite will host contests for people to upload their pictures and garner maximum likes. Attractive prizes including a trip to Milan are on offer.
 

Myntra.com


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Warangal textile park gets environment clearance

The Kakatiya Mega Textile Park, coming up in Warangal district of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X