Home / Knowledge / News / Apparel/Garments / Rocky Brands debuts ecommerce sites on Demandware platform
Rocky Brands debuts ecommerce sites on Demandware platform
09
Jun '14
Rocky Brands announced that it has launched digital commerce sites for the Rocky Boots, Georgia Boot, Durango and Creative Recreation brands on the Demandware Commerce platform.
 
Rocky Brands began rolling out the new sites on Demandware in November 2013 with the re-launch of RockyBoots.com. This was followed by GeorgiaBoot.com and DurangoBoots.com in March and cr8rec.com in April. The company will launch responsive design (m-commerce) sites on Demandware Commerce for each brand in August.
 
"As our digital shopping channels continue to grow, we sought a best-in-class platform to not only enhance managing our existing business but to provide innovation as we continued to expand our e-commerce operations," said Josh Carrico, Director of E-Commerce for Rocky Brands. "We can become more efficient across all brands with Demandware, but this move is also about our customer, who will now have access to an improved shopping experience through our online channels."
 
Demandware provides Rocky Brands with a scalable and feature-rich platform optimized for ease of use by both the consumer and Rocky's e-commerce operations. The cloud infrastructure minimizes the risk by allowing for seamless upgrades and pre-built integrations to drive higher revenues within the existing platform rather than a platform overhaul often required by legacy on-premise solutions.
 
About Demandware 
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world's leading retailers to continuously innovate in our complex, consumer-driven world. Demandware's open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. 
 
About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin.
 

Rocky Brands

Must ReadView All

Apparel/Garments | On 29th Sep 2016

Q1FY17 sales up 8% at sports goods retailer Nike

For the three months ended August 31, 2016, sales at sports goods...

Apparel/Garments | On 28th Sep 2016

CMAI inks MoU with Chinese textile trade body CCCT

Indian apex clothing association, the Clothing Manufacturers...

Textiles | On 28th Sep 2016

India sees largest gain on WEF’s Competitiveness Index

India has shown the largest gain made by any country on the World...

Interviews View All

Anshul Sood
Oceedee

Shawn Honeycutt
Bolger & O'Hearn

Vidhyaa Shankar. S
A Ganapathi Chettiar

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search