The iconic American denim brand Wrangler announced the launch of Wrangler Jeans Co. RED, a collection of jeans, twills and shirts designed for style conscious millennial men.
“When developing Wrangler Jeans Co. RED, we looked to this particular consumer group to determine their wants and needs and responded directly with this clothing line,” said Craig Errington, vice president, Wrangler marketing. “Millennial males are looking for fashion-friendly styles at an affordable price from a brand name they know and trust. We saw an opportunity to fill a void in the marketplace and we jumped on it.”
Details are woven throughout the collection – from premium hardware accents to touches of the signature red color in the zipper fly and pockets. Denim offerings are available in four fits – Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot – in a variety of premium washes. For further style options, Vintage Slim and Vintage Straight fits are also offered in a stretch twill fabric in multiple colors.
Rounding out the collection are western-inspired shirts, available in chambray, classic twills and plaids. These long-sleeve, slimmer fitting shirts feature snap closures and the brand’s signature detailing – a red woven label and hints of red stitching throughout.