Home / Knowledge / News / Apparel/Garments / AM:PM opens luxury store in Mumbai to expand brand reach
AM:PM opens luxury store in Mumbai to expand brand reach
10
Jun '14
Expanding their reach in Mumbai, AM:PM has launched its brand new store at the luxury destination – The Palladium.
 
The store echoes the label’s aesthetic, a showcase of elegant simplicity, which on further discovery brings to foray many subtle and surprising details. Statement elements like fluidic-cork furniture, miniature motifs on the floor and Parisian panels, beautifully etch out the nuances of the store.
 
Elements seamlessly flow into one another, bringing together each of these eclectic and diverse facets together in a cohesive look.
 
Imbibing the brand language that marries European aesthetics with Indian sensibilities, the colors palate is of ivory, black and shades of grey.
 
The relaxed vibe of the store is set to ensure a comfortable and gratifying experience, just like with the clothes.
 
Talking about the launch. Ankur & Priyanka said, "We are extremely excited about the launch of our 2nd store in Mumbai at the city's premier fashion destination, Palladium. With the great support our discerning customers have shown us, the new store is another step towards expanding the brand's reach to women whose personal style resonates with the AM:PM design aesthetic."
 

AM:PM

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search