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AM:PM opens luxury store in Mumbai to expand brand reach

June 10, 2014 (India)

Expanding their reach in Mumbai, AM:PM has launched its brand new store at the luxury destination – The Palladium.
 
The store echoes the label’s aesthetic, a showcase of elegant simplicity, which on further discovery brings to foray many subtle and surprising details. Statement elements like fluidic-cork furniture, miniature motifs on the floor and Parisian panels, beautifully etch out the nuances of the store.
 
Elements seamlessly flow into one another, bringing together each of these eclectic and diverse facets together in a cohesive look.
 
Imbibing the brand language that marries European aesthetics with Indian sensibilities, the colors palate is of ivory, black and shades of grey.
 
The relaxed vibe of the store is set to ensure a comfortable and gratifying experience, just like with the clothes.
 
Talking about the launch. Ankur & Priyanka said, "We are extremely excited about the launch of our 2nd store in Mumbai at the city's premier fashion destination, Palladium. With the great support our discerning customers have shown us, the new store is another step towards expanding the brand's reach to women whose personal style resonates with the AM:PM design aesthetic."
 

AM:PM
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