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Ben Hogan signs license agreement with Creas Fashions
11
Jun '14
Perry Ellis International, Inc. announced that it has entered into a license agreement with Creas Fashions, Inc., granting rights under the Ben Hogan brand in South Korea for men's and women's golf apparel, men's and women's hosiery and golf accessories: Boston bags, caps, gloves, golf towels, umbrellas, neck and foot warmers and ear muffs. Ben Hogan, a leading men's golf brand, is part of the powerhouse PEI brand portfolio.
 
“The success of Perry Ellis International's golf platform derives from our capability to offer innovation through research and development and diversification in our products,” commented Oscar Feldenkreis, president and chief operating officer of Perry Ellis International. “This partnership is a win-win situation and we are excited to work with Creas, and the potential of this collaboration in bringing further expansion to our global reach.”
 
“We are delighted to partner with Perry Ellis International and to launch Ben Hogan apparel and accessories,” stated Jinseok Woo, CEO of Creas. “We know that the Ben Hogan brand will be widely sought after by the avid golf enthusiast.”
 
Creas will distribute product throughout South Korea in Department Stores, Golf Specialty Stores, and through Home Shopping.
 
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Rafaella, Cubavera, Ben Hogan, Savane, Original Penguin by Munsingwear, Grand Slam, John Henry, Manhattan, Axist, and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike and Jag for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.
 
About Creas Fashions
Creas Fashions, Inc. is a leading designer, distributor, and retailer of fashion and golf apparel in South Korea. Founded in 1998, the company's portfolio of successful golf brands includes: apparel brands Ping, Fantom Wear, and Pearly Gates as well as Goker, a top performing golf accessory brand. In addition to its golf business, the company also operates two fashion apparel brands: Jack & Jill and Pearly Gates Casual. The company recently announced its expansion into China withthe acquisition of the Fantom golf ball intellectual property and manufacturing facility.
 

Ben Hogan


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