From August 17 - 20th, the single most important sourcing event in North America will take place at the Las Vegas Convention Center. In addition to providing all the necessary production resources to attendees, it also serves as a forum where some of the industry's most important brands converge to gain insight into market trends, innovative technologies and important industry intelligence.
This year, SOURCING will focus on 'All About Denim' - a first in the show's 9 yr inception, and a testament that although denim has evolved, it has withstood the test of time.
Below are a few highlights for the 'All About Denim' focus:
-Visit the leading companies from around the world representing the entire supply chain for denim in one location
-Featuring exhibits and seminars by Cotton Inc. and Jeanologia
-Exhibitors will showcase new technology, washes and innovations in denim and meet with other suppliers from fiber to fabric to finished garments
-Learn about the importance of eco sustainability
-Examples of what will be present in the denim focus area: recycled cotton and polyester components in fabric, sustainable technology using 90% less water and recycled water, novelty denim fabrics, chambray, organic cotton, etc.
About SOURCING at MAGIC
SOURCING at MAGIC is N. America's largest, most comprehensive sourcing event, reflecting the fashion supply chain at its most complete. SOURCING at MAGIC offers unmatched access to over 43 countries representing the world's most important markets. SOURCING at MAGIC is run under the direction of Christopher Griffin, President of SOURCING at MAGIC for Advanstar Global.