I:Collect (I:CO), a global closed loop textile recycling company, announced an expanded partnership with American Eagle Outfitters, Inc. to roll-out its clothing and shoes recycling program in all of American Eagle’s 823 stores across the United States and Canada. Starting June 14th, customers will be able to drop off used or unwanted clean clothing, shoes and textiles from any brand into the specifically marked I:CO boxes at any North American location. Customers who participate in the program will be rewarded with a text code for $5 off a pair of AEO jeans to be used in store that day. All proceeds from the program will be donated to the Student Conservation Association, one of AEO’s national charity partners.
The program is I:CO’s widest North American partnership to date, building on the success of American Eagle Outfitters’ initial pilot program with I:CO, which took place across their corporate offices, in six stores, and in the inaugural I:CO city of San Francisco.
“We are committed to helping protect the environment through sustainability programs at American Eagle Outfitters and believe that launching the recycling program with I:CO will be a great way to make a big impact in protecting our planet,” said Helga Ying, Vice President of External Engagement and Social Responsibility. “With the help of our customers, we can prevent clothing and shoes from being simply tossed away so they can be reused or reverted to basic materials for manufacturing, producing far less waste.”
American Eagle Outfitters’ commitment to closing the loop on the textile production cycle brings increases awareness of the growing issue of textile waste, as currently more than 22.3 billion pounds of unwanted clothing, shoes and other textiles end up in U.S. landfills annually. Instead, I:CO works with partner brands to collect and sort all donated materials by more than 350 different criteria to determine their most effective next use, from reuse and recycling to upcycling into new materials and products.
“We are humbled and inspired by American Eagle Outfitters’ commitment to dramatically scale up their textile recycling program and take on this important issue in the apparel industry,” said Stephan Wiegand, CEO of I:CO. “We can’t wait to see what happens when American Eagle Outfitters’ employees and customers work together to create a culture and habit of environmental consciousness by giving a second life to their used and unwanted goods.”
This broadened partnership with American Eagle Outfitters builds upon I:CO’s work across the apparel and footwear industry in more than 50 countries and with more than 60 brands, including H&M, Levi Strauss & Co., The North Face, Puma and Forever21.
I:Collect USA is a global, end-to-end solutions provider for apparel, footwear and other textiles reuse and recycling. Through its simple take-back system and worldwide infrastructure, I:CO aims to keep used clothing and shoes in a continuous closed loop product cycle thus reducing waste, preserving material resources, protecting the environment and enabling sustainable consumption.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfittersand Aeriebrands.