Home / Knowledge / News / Apparel/Garments / Grunard debuts merino wool made performance clothing line
Grunard debuts merino wool made performance clothing line
Jun '14
Grunard apparel launched 100% merino wool made performance clothing line. All Grunard clothing is made from 100% New Zealand Merino wool. Harvested from the Merino sheep, Merino wool is highly sought after by manufacturers of performance apparel and high-end fashion. By utilizing Merino wool, Grunard provides consumers with apparel that is adept at body temperature regulation while also being luxuriously soft to the touch.
Grunard, the latest name in performance fashion apparel, has also launched a Kickstarter campaign for their initial line of men’s and women’s clothing. Founded in October 2013, Grunard merges the realms of fashion and performance apparel, giving consumers a line of high-quality, fashionable clothing items. Grunard chose to run their campaign on Kickstarter in order to raise the fund needed to help offset the initial costs of production and manufacturing.
“We chose Merino wool because of its fantastic properties,” says Isaac Kneubuhl, co-founder of Grunard. “We wanted our apparel to not only be functional, but also fashionable. There are dozens of performance clothing lines that feature overly designed or dated trends. Grunard apparel can be worn at any time—in the gym, the outdoors, at home, or out with your friends.”
Grunard apparel features a hydrophilic interior and a hydrophobic exterior, allowing it to absorb moisture from the body while repelling outside moisture. In addition to its moisture-wicking properties, Grunard apparel offers enhanced breathability, heat retention and is 100% natural, sustainable and biodegradable. However, Grunard differentiates itself by being more fashion-minded than its contemporaries.
“We hesitate to even call Grunard ‘performance apparel,” says Kneubuhl. “Our fashion experts have scoured the globe examining fashion trends and have helped us design an apparel line that not only functions well but also looks amazing.”
The initial men’s line will feature six different articles of clothing. Consumers will be able to choose from a tank top, short sleeve v-neck, long sleeve v-neck, two-tone long sleeve v-neck, hoodie and polo shirt. The women’s line will feature four items including a fitted tank top and long sleeve as well as two lifestyles featuring a loose fit long sleeve and tank top. Each item will initially be made in two colors: navy and black, and sizing will run from S-XL for men and XS-L for women. More styles and color options will become available at higher funding levels.
About Grunard
Grunard was created with the idea of transforming the way society looks at clothing. Utilizing the finest New Zealand Merino wool, Grunard offers high-quality performance apparel that is both highly functional as well as fashionable. Grunard apparel is 100% designed and manufactured in the USA. Combining their distinct style with their commitment to quality, Grunard provides consumers with garments of unequaled performance and style at an attainable price.

Grunard Apparel

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search