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Cherokee Global Brands forms new strategic alliances
16
Jun '14
Cherokee Inc., a global marketer of style-focused lifestyle brands, announced newly formed alliances in Australia/New Zealand, Brazil, Canada, and China to represent Cherokee Global Brands and secure regional and territory partners for the Company’s selected brands. This partnership is slated to commence immediately.
 
"We are extremely excited to be working with this talented group, as we look to strategically license our brands through category and channel diversification while continuing to expand our global footprint,” said Henry Stupp, CEO, Cherokee Inc.
 
“This group will provide us with the necessary on-going, on-the-ground support to ensure long-term success.”
 

Cherokee Global Brands

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