In their first collaboration with an Indian brand, COTTON USA and Supima have partnered with FREECULTR to create a range of premium T-shirts that will redefine the way people interpret comfort and softness.
The collaboration comprises premium Henleys and V-neck T-shirts made with U.S. grown Supima cotton for the current Spring/Summer 2014 collection, followed by a much wider range for the upcoming Fall/Winter 2014 season.
“Consumers have a choice when it comes to buying quality apparel, and the COTTON USA and Supima brands are their way to know that they are getting the best quality cotton garments,” said Agnieszka Fijol of COTTON USA. “By choosing Supima, FREECULTR has given a wardrobe staple a luxurious makeover. The 100 percent U.S. grown American Pima cotton Henleys have a fantastic feel and incredible look to them that will surely become a consumer favourite.”
The COTTON USA brand can be found on quality products made from U.S. cotton, setting the standard for purity, quality and responsibility. Supima is the exclusive trademark used to identify premium products made with 100 percent U.S. grown American Pima cotton. Supima accounts for only about 3 percent of annual cotton production in the United States.
Its fineness and longer staple length make Supima a premium cotton fibre, giving it superior strength and durability. Because of the fineness of Supima cotton, more fibres can be spun into a yarn of a given count, which will enhance the feel and softness, drapeability and brilliance of colour of a fabric.
“FREECULTR has always believed in giving its customers the best of fabrics and fits across all its styles, and our partnership with Supima and COTTON USA is yet another step towards fulfilling that promise,” Rajesh Narkar, co-founder and chief product officer of FREECULTR said. “This unique range that we are introducing has been designed keeping one thing in mind...to re-define soft. There is no doubt in our minds that our customers will love it and experience comfort like they've never before.”