Myntra forays into plus-size clothing & sleepwear segment

17 Jun '14

2 min read

Myntra.com, India’s leading e-commerce portal in the fashion and lifestyle space, announced the launch of plus-size clothing range from Dressberry called ‘Curvy’. Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra.com, which deals in women’s western wear. Targeted at young women aged between 18-25 years, the Dressberry lady is vivacious and confident of flaunting her style.

According to Technopack, the womenswear segment is expected to reach $ 22.3 billion by 2017. The Plus-size clothing segment already contributes $1.8 billion and is expected to double during this period.

Research has shown that obesity is a major concern for women the world over and Indian women are also greatly plagued by it. The Indian female customers looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus size market, Myntra.com ventured into this clothing segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes.

The new plus size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints that lend a dainty curvy look to customers which enable them to flaunt their garments without any inhibitions and confidently set new fashion trends in the market.

Along with Dressberry, Roadster, the rugged denim wear brand and D Muse, the elegant party wear collection - two leading private brands from Myntra, are also offering plus-size collections to woo women shoppers in this segment under the theme ‘Celebrate Your Curves’. All these brands offer sizes ranging from 2XL to 5XL.

Speaking on the launch, Ganesh Subramanian, Chief Operating Officer, Myntra said, “At Myntra.com, our aim is to make India look good. The plus-size and sleepwear segment in India is a latent market that offers huge opportunity to venture into an untapped segment. The launch of Curvy and Gossip helps us tap this exciting market and enable our women consumers to look fashionable and trendy since we believe that looking good is every women’s right.”

Myntra.com

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