Home / Knowledge / News / Apparel/Garments / Myntra forays into plus-size clothing & sleepwear segment
Myntra forays into plus-size clothing & sleepwear segment
17
Jun '14
Myntra.com, India’s leading e-commerce portal in the fashion and lifestyle space, announced the launch of plus-size clothing range from Dressberry called ‘Curvy’. Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra.com, which deals in women’s western wear. Targeted at young women aged between 18-25 years, the Dressberry lady is vivacious and confident of flaunting her style.
 
According to Technopack, the womenswear segment is expected to reach $ 22.3 billion by 2017. The Plus-size clothing segment already contributes $1.8 billion and is expected to double during this period. 
 
Research has shown that obesity is a major concern for women the world over and Indian women are also greatly plagued by it. The Indian female customers looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus size market, Myntra.com ventured into this clothing segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes. 
 
The new plus size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints that lend a dainty curvy look to customers which enable them to flaunt their garments without any inhibitions and confidently set new fashion trends in the market. 
 
Along with Dressberry, Roadster, the rugged denim wear brand and D Muse, the elegant party wear collection - two leading private brands from Myntra, are also offering plus-size collections to woo women shoppers in this segment under the theme ‘Celebrate Your Curves’. All these brands offer sizes ranging from 2XL to 5XL.
 
Speaking on the launch, Ganesh Subramanian, Chief Operating Officer, Myntra said, “At Myntra.com, our aim is to make India look good. The plus-size and sleepwear segment in India is a latent market that offers huge opportunity to venture into an untapped segment. The launch of Curvy and Gossip helps us  tap this exciting market and enable our women consumers to look fashionable and trendy since we believe that looking good is every women’s right.”
 
 

Myntra.com

Must ReadView All

Apparel/Garments | On 24th Apr 2017

ColDesi launches latest direct to garment printer

ColDesi, a pioneer in the direct to garment printer business, has...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Courtesy: NASA/JPL-Caltech

Textiles | On 24th Apr 2017

NASA designing advanced woven metal fabrics for space

Scientists at NASA are designing advanced woven metal fabrics for a...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search