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Francesca's names David Minnix as Sr. VP of Boutiques
17
Jun '14
Francesca's Holdings Corporation announced the appointment of R. David Minnix, Jr., as Senior Vice President and Head of Boutiques. Mr. Minnix will assume his responsibilities on July 8, 2014 and will report to Chief Executive Officer/President, Neill Davis. Mr. Minnix's primary responsibility will be to lead one of the fastest growing boutique-operations team in the specialty retail industry.
 
Mr. Minnix brings a wealth of experience having worked in a variety of leading roles driving sales and customer experience at retailers such as Zales, Pearle Vision, After Hours Formalwear, and Dots Fashion. Most recently, Mr. Minnix served as Chief Stores Officer at Dots Fashion where he ran all aspects of store & field leadership organization overseeing 3,500 associates, store support, visual, real estate, construction and loss prevention departments.
 
Mr. Davis commented, "As a seasoned store operator, David brings over 30 years of retail experience to francesca's. He will be a great cultural fit because he understands the importance of capturing hearts and minds to motivate our associates and field leadership team. David's track record in nurturing and leading the sales teams makes him an ideal partner as we continue to refine the in-boutique experience for our customers. I am truly excited to welcome David to the senior leadership team."
 
About Francesca's Holdings Corporation
francesca's is a growing specialty retailer with retail locations designed and merchandised to feel like independently owned, upscale boutiques providing customers a fun and differentiated shopping experience. The merchandise assortment is a diverse and balanced mix of apparel, jewelry, accessories and gifts. Today francesca's operates 519 boutiques in 46 states and the District of Columbia also serves its customers through its website.

Francesca's


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