China world's top growing B2C e-commerce market - yStats

23 Jun '14

3 min read

The B2C E-Commerce market in China is dominated by online marketplaces, while the direct-to-consumer segment is significantly smaller. Alibaba’s B2C marketplace Tmall was the largest player in 2013, controlling almost half of the market, followed by JD.com and Tencent.

Foreign merchants employ various strategies to penetrate the booming market, including launching shops on popular online marketplaces, the strategy chosen by brands such as Gap, Esprit, Uniqlo, and Levi’s, while Walmart has chosen to acquire an existing online store and Amazon launched its own online shop through new investment. Puma and Apple are examples of merchants that are trying a dual approach, offering one product range through a Chinese market place and a different range through their own online shops.

China’s largest E-Commerce company, Alibaba, filed for an IPO in the USA in May 2014, while the largest of independent B2C E-Commerce companies, JD.com, completed an IPO that month. The investment deals in Chinese E-Commerce in 2010 - Q1 2014 involved sectors such as children's goods, electronics, and clothing, as well as in logistics and payment systems. A major deal in March 2014 was JD.com cooperating with the Internet services provider and E-Commerce merchant Tencent to rival Alibaba’s dominant market share.

yStats.com

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