Home / Knowledge / News / Apparel/Garments / Talon grants Tekfit brand's license to Levis Strauss
Talon grants Tekfit brand's license to Levis Strauss
24
Jun '14
Talon International, Inc., a leading global supplier of zippers, apparel fasteners, trim and stretch technology products has granted Levi Strauss & Company, a license to use the Tekfit brand in connection with the marketing and sale by Levi of Dockerspants that include the patented Tekfit comfort stretch waistband. 
 
"The inclusion of our innovative Tekfit waistband into the Dockers pants represents a creative advance in apparel design and the license and branding agreement with Levi is a key step in the remarketing of our Tekfit stretch technology," noted Lonnie Schnell, Talon's CEO.
 
The Tekfit technology transforms an otherwise non-stretchable fabric into a fabric with the ability to stretch and recover nearly two sizes, resulting in an unusually comfortable, flexible waistband without compromising the style, look or feel of the garment -- only the wearer knows the stretch is there.
 
During 2003 - 2006 Talon and Levi incorporated the Tekfit flexible waistband into approximately 40 million Dockers pants that were highly successful at retail. Talon has renewed and improved this technology and has now joined with Levi again to bring this comfort enhancing product to the consumer.
 
Production is currently underway to incorporate the Tekfit waistband into a range of Dockers pant styles scheduled for release to the consumer before the end of the year. "We are very pleased to again partner with Levi in bringing this unique product to the consumer. In addition to our work with Levi we are also working with other major retailers to include this innovative comfort technology into products such as dress shirt collars, denim jeans, and intimate wear," Schnell added.
 
The license agreement also provides for Levi and Talon to co-brand the Dockers pants to identify the Tekfit technology to assist consumers in identifying and choosing products with a Tekfit comfort stretch waistband.
 
About Talon International, Inc.
Talon International, Inc. is a global supplier of apparel fasteners, trim and stretch technology products to manufacturers of fashion apparel, specialty retailers, mass merchandisers, brand licensees and major retailers. Talon manufactures and distributes zippers and other fasteners under its Talonbrand, known as the original American zipper invented in 1893. Talon also designs, manufactures, engineers, and distributes apparel trim products and specialty waistbands under its trademark names, Talon, Tag-It and TekFit, to major apparel brands and manufacturers including Wal-Mart, Kohl's, J.C. Penney, Victoria's Secret, Tom Tailor, Abercrombie and Fitch, Polo Ralph Lauren, Fat Face, Phillips-Van Heusen, Reebok and Juicy Couture. The company has offices and facilities in the United States, United Kingdom, Hong Kong, China, Taiwan, India and Bangladesh.
 

Talon International

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