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Apparel Magazine names Fannypants among 'Top Innovator'
24
Jun '14
Fannypants was named one of the "Top Innovators" in 2014 by Apparel Magazine – placing them among leading brands like Adidas, PUMA Golf, Halston and Aeropostale.
 
For Apparel, the "Top Innovators" ranking is one of the magazine's most significant, high-profile editorial efforts of the year. Apparel spends months gathering and sifting data to select enterprises that exemplify the best in business from industries around the world.
 
The result is a collection that dares to be different, emphasizing progressive, sustainable business models and an ethos of creativity.  Fannypants is recognized for championing a women's apparel line designed to be different; "We're a functional and fashionable solution to the troubling effects of light stress urinary incontinence."
 
Founder Sophia Parker stresses her Fannypants's mission on, "making a difference in womens' lives with fun colors, feminine styles and designs typical of classic undergarments while providing reliable protection for daily use." As expected of a "Top Innovator", Fannypants has fine-tuned their designs as new fabric technologies have come to market. The company chooses 100 percent biodegradable performance yarns which deliver dependable moisture management, comfort and antimicrobial control.
 
To date,Fannypants has expanded from its core panties products to yoga pants and tank tops, with a growing demand for new garment lines, including maternity wear and expanded sizes. Fannypants sells to catalogs and online stores, hospital gift shops, lingerie retail stores and through Amazon.com and its own e-commerce site, Fannypants.com. Parker says the company is eyeing new channels in specialized niches such as outdoors and recreational sports shops, travel outlets, women's specialty retailers and lifestyle stores.
 

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