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UniFirst picks Benefitfocus HR InTouch Marketplace
Jun '14
Benefitfocus, Inc., a leading provider of cloud-based benefits software solutions, announced that UniFirst Corporation has selected Benefitfocus HR INTOUCH MARKETPLACE to support benefits enrollment and Team Partner (employee) communications as the company prepares to upgrade its benefit administration tools and to address changes related to the Affordable Care Act (ACA). 
Headquartered in Wilmington, MA, UniFirst is one of the world's largest workwear and specialty apparel service and supply companies, with 225 facilities outfitting more than 1.5 million workers in clean uniforms every business day at 260,000 business customer locations throughout the U.S, Canada and Europe. UniFirst plans to roll out the HR INTOUCH MARKETPLACE portal for its 8,000-plus U.S.-based Team Partners by having them complete all their benefit elections during the company's annual open enrollment period next month.
"We have a large and culturally diverse workforce spread over a wide geographical area," explained Cynthia Croatti, Executive Vice President at UniFirst. "HR InTouch Marketplace impressed our team with its intuitive design and the opportunities it offers us to educate our Team Partners and help empower them to take advantage of the wide range of benefits we offer. Additionally, the reporting suite will provide us the visibility into our overall healthcare costs and our plan performance, as both areas have become increasingly important in light of healthcare reform."
HR INTOUCH MARKETPLACE consolidates benefits-related information into a centralized online portal. Built on a rules-driven engine, the portal enables UniFirst to address the needs of their workforce by configuring enrollment workflows based on the eligibility of their Team Partners for new hire onboarding, open enrollment and changes due to life events. 
This transforms the enrollment process into an online guided shopping experience that incorporates video communications, plan comparison tools and cost estimators to help users understand which plans align with their healthcare and financial preferences. The portal's responsive layout allows UniFirst Team Partners to access their benefits information from any web-enabled device, which accommodates the company's highly mobile workforce.

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