Home / Knowledge / News / Apparel/Garments / Flipkart signs MoU with FISME & NCDPD to boost Indian SMEs
Flipkart signs MoU with FISME & NCDPD to boost Indian SMEs
25
Jun '14
Flipkart announced that it has signed a Memorandum of Understanding (MoU) with FISME (Federation of Indian Micro and Small and Medium Enterprises) and NCDPD (National Center for Design and Product Development) to boost manufacturing and entrepreneurship in the country.
 
Through this exclusive agreement, Flipkart will provide micro, small and medium entrepreneurs in India infrastructural support in data analytics, marketing and customer acquisition to help them scale their business. 
 
Ankit Nagori, VP – Marketplace, Flipkart said, “We believe the marketplace model is best suited for an   emerging economy like India with a huge population. This model has seen traction in the past three years and we want to further use this platform to enable and encourage entrepreneurship in the country. We are excited to partner with FISME and NCDPD and create a powerful affiliation that will enable 50,000 small & medium enterprises and artisans to become self-reliant, improve their living standards and scale their business manifold”. 
 
This is the first time that such a prominent trio of organizations have come together to create a platform that is solely focused on the betterment of Indian manufacturers and artisans. The partners believe this move will benefit a lot of businesses, including first-time entrepreneurs as well as a large number of women entrepreneurs.
 
Commenting on the development, Anil Bharadwaj, Secretary General – FISME said, “This kind of a tripartite coordinated effort has been planned and executed for the first time in this country.  We are delighted to be able to work closely with Flipkart to help the MSME’s sell their products directly to buyers across the nation and this will create huge employment opportunities even in the ancillary industries and reduce the migration of rural population to the urban areas.”
 
With the help of strong data analytics that forms the base of e-marketplaces, it is easier for sellers to improve their products and services, thereby attracting more customers. 
 
Flipkart, with its access to the largest customer base in the country, aims to help FISME and NCDPD make optimal use of the available data to guide entrepreneurs and artisans on areas such as deciding on the right selling price, payment automation, proper packaging, transportation, brand building etc.
 
“The analytics and market intelligence provided by Flipkart will assist NCDPD in improving our product R&D to help the artisans and master craftsmen create better saleable product ranges. This in turn will help them plan their production and expand their business - revolutionizing manufacturing in India, encouraging entrepreneurship and growing the rural economy”, said R.K. Srivastava, Executive Director - NCDPD.
 
The focus of this association will be to continue to help entrepreneurs create products in tune with buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level. 
 

Flipkart


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives
Textile industry

The foremost issue is bridging the skill gap

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search