Home / Knowledge / News / Apparel/Garments / Levi's Brand unveils new global campaign 'Live In Levi's'
Levi's Brand unveils new global campaign 'Live In Levi's'
30
Jun '14
The Levi's brand announced the launch of its new global brand campaign, "Live in Levi's," the first work developed out of a unique,  customized creative collaboration between FCB – Foote, Cone & Belding, The House Worldwide and the Levi's brand. Inspired by the millions of stories consumers tell about the things they do in their Levi's, the campaign spans digital and social platforms, TV, cinema and print globally as it aims to deeply engage and activate consumers through real-life and virtual events, as well as mobile and in-store experiences.
 
At the heart of the new campaign is the celebration of real-life "Live in Levi's" moments – from first dates and first-borns to rodeos and road trips and every day in between. Featuring the new Fall 2014 collection, the campaign highlights the Levi's 511 Slim jean for men and the Levi's Revel jeans for women, in addition to reimagined iconic products such as the 501 jean, western shirt and Trucker jacket. The new line honors the spirit, attention to detail and craftsmanship of the much-loved original. 
 
"'Live in Levi's' is more than a campaign, it's an optimistic new direction that reinvigorates the Levi's brand's soul. The energy, storytelling and iconic jeanswear at the center of the effort will reinforce what longtime Levi's loyalists love about the brand and serve to attract new fans around the world. We're celebrating the eternally optimistic spirit and iconic product that make the Levi's brand great and forever relevant," said Jennifer Sey, chief marketing officer for the Levi's brand. "We are committed to celebrating authentic self-expression as well as the category defining products that embody individualism and self-expression. 'Live in Levi's' asserts with confidence and pride that Levi's clothes are indeed for everybody who's not just anybody."
 
More than 140 years after inventing the blue jean, one thing is clear: Levi's clothes are loved by the people who wear them - from presidents to movie stars, farmers to fashion icons, entrepreneurs to the everyman. This campaign aims to capture the spirit of the iconic brand that has always been an embodiment of the events of its time.
 
"Authenticity is at the core of the brand. Levi's invented the blue jean and 'Live in Levi's' captures what it means to wear them," said Eric Springer, FCB West Chief Creative Officer. "The campaign shows the contagious joy that comes from living without hesitation. Your Levi's are an accomplice in the story that unfolds as you live."


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search