Levi's Brand unveils new global campaign 'Live In Levi's'

30 Jun '14

3 min read

At the forefront of the "Live in Levi's" campaign is an innovative digital approach, serving to engage and activate the expansive global community of Levi's fans around their shared experiences. A social film showcasing the stories of people and products that no other brand can tell will launch in early August.

The television and cinema spot, directed by Fredrik Bond, and featuring a track by the raspy-voiced blues rock musician Jamie N. Commons, celebrates individuals who are living and having fun in their Levi's products and will air beginning in late July on cinema screens worldwide.

The colorful print and outdoor campaign was shot by Jason Nocito and captures a sense of raw euphoria and unwavering confidence. Featured taglines such as "For everybody who's not just anybody" and "Look good on your way to what's next" are at the center of the campaign. In August, fashion, music, sports and culture print outlets will show the new Fall 2014 collection.

In addition, outdoor creative will begin running in late July in key markets including: New York, San Francisco, London, Paris, Berlin, Shanghai, Hong Kong, Mexico City, Mumbai and Tokyo along with other key cities globally.

The Levi's Brand

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