Home / Knowledge / News / Apparel/Garments / Saks Fifth Avenue names Key To Cure campaign's EIF envoys
Saks Fifth Avenue names Key To Cure campaign's EIF envoys
01
Jul '14
Saks Fifth Avenue announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the Entertainment Industry Foundation (EIF) ambassadors for Saks Fifth Avenue’s 2014 Key To The Cure campaign, representing talent from Saturday Night Live’s past and current casts shot by famed SNL photographer Mary Ellen Matthews.
 
Celebrated New York designers Marcus Wainwright and David Neville of rag & bone have created the limited-edition tee exclusively to benefit the campaign, which coincides with the Emmy Award-winning show’s 40th Anniversary season. The celebration will continue with exclusive merchandise inspired by notable Saturday Night Live characters from seven New York designers.
 
“We’re proud to have Will, Ana, Cecily, Vanessa and Colin serve as the faces of Key To The Cure in support of this deserving cause,” said Lorne Michaels, Creator & Executive Producer for Saturday Night Live.
 
“Key to the Cure has been a philanthropic focus for Saks Fifth Avenue for many years, and I am thrilled to continue this collaboration with the Entertainment Industry Foundation’s Women’s Cancer Research Fund,” said Marigay McKee, President, Saks Fifth Avenue. “I’m proud of the contributions that Marcus & David of rag & bone, Saturday Night Live and our designer partners have brought to this year’s campaign and look forward to raising awareness for such an important cause.”
 
Now in its 16th year, Key To The Cure has taken a new approach, offering a unisex tee for the first time. The shirt will retail for at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at saks.com. 100% of the proceeds from each shirt sold will be donated to the Entertainment Industry Foundation’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and, ultimately, cures for women’s cancers. The tee debuts at Saks Fifth Avenue on October 1.
 
“We are very proud to partner with Saks for Key To The Cure and lend our support to such an important cause,” said rag & bone designers Marcus Wainwright and David Neville. “EIF’s Women’s Cancer Research Fund is incredible. To play even the smallest of roles to raise money on their behalf is an honor. We really hope that people will go out and buy the limited-edition unisex T-shirt as 100% of the purchase price will benefit, through Saks’ Key To The Cure, the amazing Entertainment Industry Foundation’s Women’s Cancer Research Fund.”
 
 


Must ReadView All

Courtesy: Swedfund

Textiles | On 27th May 2016

Swedfund to pilot new textile factory in Ethiopia

Swedish govt-owned development financier Swedfund and the Bangladeshi ...

Textiles | On 27th May 2016

Egypt signs deal with China to set up textile zone

Egypt and China signed a framework agreement earlier this week on to...

Textiles | On 27th May 2016

CAI pegs cotton output at 341.5 lakh bales this season

The Cotton Association of India (CAI) has projected India’s cotton...

Interviews View All

Amrit Sethia
SOIE

What are the emerging trends in the intimatewear category for women in...

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Amit Jain
Shingora Textiles Ltd

What benchmarks in design and production need to be met in the manufacture ...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search