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Miki Berardelli to take over as Chico's FAS's CMO
Jul '14
Chico's FAS, Inc. announces that Miki Racine Berardelli will be joining the company as President, Digital Commerce, Chief Marketing Officer and Executive Vice President Chico's FAS, Inc.
Miki Racine Berardelli to Join Chico’s FAS, Inc. as President, Digital Commerce and Chief Marketing Officer
A dynamic industry leader, Ms. Berardelli is rich with experience and skills that span a spectrum of customer-based strategies and marketing initiatives. She joins Chicos FAS, Inc. from Tory Burch , where she held the position of Chief Marketing Officer. Prior to that, she was Senior Vice President of Marketing at Ralph Lauren .
Ms. Berardelli has been recognized as one of the "Top Women in Cross-Channel Retail" and as one of Brand Innovators "Top 50 Women Brand Marketers." She has also served on the board of Shop.org, the digital division of the National Retail Federation , for the past seven years. Herbert Mines Associates , New York City , conducted the search for Ms. Berardelli.
David F. Dyer , President and CEO and Chico's FAS , said of Ms. Berardelli's appointment, "We couldn't be more thrilled. Miki will be joining an already talented team at a very exciting moment. We've repeatedly stressed that a commitment to omni-channel innovation and customer-focus lie at the center of our company's multiple growth strategies. Miki's talent and versatility will play a vital leadership role across all of our marketing efforts and in particular how we advance and align e-commerce, digital marketing, social media, and other ways to drive our company's growth in today's ever-changing retail landscape."
Ms. Berardelli's responsibilities will include oversight of Chico's, White House Black Market, Soma and Boston Proper's e-commerce efforts, as well as customer analytics, digital marketing, social media, and strategic planning.
Ms. Berardelli will be based at the company's headquarters in Fort Myers, Florida .
About Chico's Fas, Inc. 
The Company, through its brands – Chico's, White House | Black Market, Soma Intimates, and Boston Proper, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items.

Chico's FAS

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