Home / Knowledge / News / Apparel/Garments / Miki Berardelli to take over as Chico's FAS's CMO
Miki Berardelli to take over as Chico's FAS's CMO
01
Jul '14
Chico's FAS, Inc. announces that Miki Racine Berardelli will be joining the company as President, Digital Commerce, Chief Marketing Officer and Executive Vice President Chico's FAS, Inc.
 
Miki Racine Berardelli to Join Chico’s FAS, Inc. as President, Digital Commerce and Chief Marketing Officer
A dynamic industry leader, Ms. Berardelli is rich with experience and skills that span a spectrum of customer-based strategies and marketing initiatives. She joins Chicos FAS, Inc. from Tory Burch , where she held the position of Chief Marketing Officer. Prior to that, she was Senior Vice President of Marketing at Ralph Lauren .
 
Ms. Berardelli has been recognized as one of the "Top Women in Cross-Channel Retail" and as one of Brand Innovators "Top 50 Women Brand Marketers." She has also served on the board of Shop.org, the digital division of the National Retail Federation , for the past seven years. Herbert Mines Associates , New York City , conducted the search for Ms. Berardelli.
 
David F. Dyer , President and CEO and Chico's FAS , said of Ms. Berardelli's appointment, "We couldn't be more thrilled. Miki will be joining an already talented team at a very exciting moment. We've repeatedly stressed that a commitment to omni-channel innovation and customer-focus lie at the center of our company's multiple growth strategies. Miki's talent and versatility will play a vital leadership role across all of our marketing efforts and in particular how we advance and align e-commerce, digital marketing, social media, and other ways to drive our company's growth in today's ever-changing retail landscape."
 
Ms. Berardelli's responsibilities will include oversight of Chico's, White House Black Market, Soma and Boston Proper's e-commerce efforts, as well as customer analytics, digital marketing, social media, and strategic planning.
 
Ms. Berardelli will be based at the company's headquarters in Fort Myers, Florida .
 
About Chico's Fas, Inc. 
The Company, through its brands – Chico's, White House | Black Market, Soma Intimates, and Boston Proper, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items.
 

Chico's FAS


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search