Home / Knowledge / News / Apparel/Garments / Lee Jeans & MTV join for fashion style web fiction show
Lee Jeans & MTV join for fashion style web fiction show
02
Jul '14
Lee Jeans and MTV, the most stylish and influential youth brands, have come together to create the first style web fiction show, MTV Trendsetters, featuring the iconic MTV VJ Ramona Arena. 
 
Whether it is her friends or individual, Ramona serves up style with a razor edge and always gets trends right on the 16 part web exclusive, bi-weekly series that is hosted exclusively on MTV India's website and YouTube channel. The show is constructed to showcase frequently faced fashion dilemmas and gives out handy quick fixes that save the day. 
 
The content is not just limited to particular fashion crises; Ramona also gives the audience easy fashion tips and the latest in trends. Lee MTV Trendsetters also gives the audience exclusive access in to the latest Lee collection and styling tips that will help perk up their look. 
 
The Trendsetters website also features Ramona's journal called Denim Diaries where she hands out occasion based style tips. From looking stylish after hours to getting trendy on a camping trip, Ramona's got one covered on all accounts. 
 
About LEE
125 years of couture creativity, founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels.  Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth.
 

Lee

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search