Home / Knowledge / News / Apparel/Garments / Lee Jeans & MTV join for fashion style web fiction show
Lee Jeans & MTV join for fashion style web fiction show
02
Jul '14
Lee Jeans and MTV, the most stylish and influential youth brands, have come together to create the first style web fiction show, MTV Trendsetters, featuring the iconic MTV VJ Ramona Arena. 
 
Whether it is her friends or individual, Ramona serves up style with a razor edge and always gets trends right on the 16 part web exclusive, bi-weekly series that is hosted exclusively on MTV India's website and YouTube channel. The show is constructed to showcase frequently faced fashion dilemmas and gives out handy quick fixes that save the day. 
 
The content is not just limited to particular fashion crises; Ramona also gives the audience easy fashion tips and the latest in trends. Lee MTV Trendsetters also gives the audience exclusive access in to the latest Lee collection and styling tips that will help perk up their look. 
 
The Trendsetters website also features Ramona's journal called Denim Diaries where she hands out occasion based style tips. From looking stylish after hours to getting trendy on a camping trip, Ramona's got one covered on all accounts. 
 
About LEE
125 years of couture creativity, founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels.  Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth.
 

Lee

Must ReadView All

Textiles | On 28th Jun 2016

CII issues 6-point plan for textile & apparel industry

Indian textile and apparel industry has the potential to create over...

Textiles | On 28th Jun 2016

Telangana subsidises power tariff for textile sector

The Telangana government has decided to give Rs 2 per unit subsidy on ...

Apparel/Garments | On 28th Jun 2016

Bangladesh garment exports up 9.4% in July-May

Readymade garment exports from Bangladesh increased by 9.41 per cent...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search