Home / Knowledge / News / Apparel/Garments / Lee Jeans & MTV join for fashion style web fiction show
Lee Jeans & MTV join for fashion style web fiction show
02
Jul '14
Lee Jeans and MTV, the most stylish and influential youth brands, have come together to create the first style web fiction show, MTV Trendsetters, featuring the iconic MTV VJ Ramona Arena. 
 
Whether it is her friends or individual, Ramona serves up style with a razor edge and always gets trends right on the 16 part web exclusive, bi-weekly series that is hosted exclusively on MTV India's website and YouTube channel. The show is constructed to showcase frequently faced fashion dilemmas and gives out handy quick fixes that save the day. 
 
The content is not just limited to particular fashion crises; Ramona also gives the audience easy fashion tips and the latest in trends. Lee MTV Trendsetters also gives the audience exclusive access in to the latest Lee collection and styling tips that will help perk up their look. 
 
The Trendsetters website also features Ramona's journal called Denim Diaries where she hands out occasion based style tips. From looking stylish after hours to getting trendy on a camping trip, Ramona's got one covered on all accounts. 
 
About LEE
125 years of couture creativity, founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels.  Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth.
 

Lee

Must ReadView All

Union MSME minister Kalraj Mishra

Textiles | On 1st Oct 2016

MSME policy announcement likely in October

The MSME policy is likely to be launched in October, according to...

Textiles | On 1st Oct 2016

GST Council approves rules on payments & returns

The second meeting of the GST Council, headed by Union finance...

Bangladesh’s WTO ambassador Shameem Ahsan (right) submitting his country’s TFA instrument of acceptance to WTO director-general Roberto Azevêdo. Courtesy: WTO

Textiles | On 1st Oct 2016

Bangladesh ratifies WTO’s Trade Facilitation Agreement

Bangladesh has ratified the Trade Facilitation Agreement (TFA),...

Interviews View All

Sonia Agarwal
Whitenife

Riddhika Shah
SS Homme

Vasanth Kumar
Max Fashion India

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search