Home / Knowledge / News / Apparel/Garments / Apparel brand Debenhams three piece suits sale soar 44%
Apparel brand Debenhams three piece suits sale soar 44%
04
Jul '14
For the first time in decades sales of three piece suits have overtaken sales of two piece options at department store Debenhams. The trend for tailored three piece suits and smart dressing has shown a marked increase in recent weeks with sales soaring by 44%. Lizzie Singleton, spokesperson for Debenhams says; “Guys are smartening up their act - we haven’t seen men looking this smart since Chris Eubank single handily killed the trend in the 1990s.
 
“Gone are the days of casual summer dressing – men are keeping up appearances in smart tailoring but opting for lighter options such as linen.” As London Collections: Men (men’s fashion week) starts (15th June), the retailer is preparing itself for a further sales spike after 3 days of London’s most fashionable gents will be about town and dressed to impress. Stats from the department store also show that it is all about the finishing touches; with the sales of men’s pocket squares +14%, bow ties +22% and tie clips +27%.
 
Celebrities championing the smart look include; David Beckham, David Gandy, Patrick Grant, Tinie Tempah, Michael Fassbender, Dermot O’Leary and Ant & Dec. Lizzie Singleton continues; “Men are not always known for dressing in a flamboyant way; however we have seen a trend for a much more theatrical fashion.” 
 
The biggest shift has been seen in the age of the retailer’s suiting customer - younger men than ever before are now adopting the super smart look. Lizzie Singleton concludes; “Men in their late teens, early twenties are embracing their dapper style and showing the older generation how it’s done.” 
 
One of the retailer’s most successful lines is the Hammond & Co. collection by Savile Row tailor and Sewing Bee judge, Patrick Grant, which has been particularly popular with guys in their late teens.
 

Debenhams

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search