Home / Knowledge / News / Apparel/Garments / Apparel brand Debenhams three piece suits sale soar 44%
Apparel brand Debenhams three piece suits sale soar 44%
Jul '14
For the first time in decades sales of three piece suits have overtaken sales of two piece options at department store Debenhams. The trend for tailored three piece suits and smart dressing has shown a marked increase in recent weeks with sales soaring by 44%. Lizzie Singleton, spokesperson for Debenhams says; “Guys are smartening up their act - we haven’t seen men looking this smart since Chris Eubank single handily killed the trend in the 1990s.
“Gone are the days of casual summer dressing – men are keeping up appearances in smart tailoring but opting for lighter options such as linen.” As London Collections: Men (men’s fashion week) starts (15th June), the retailer is preparing itself for a further sales spike after 3 days of London’s most fashionable gents will be about town and dressed to impress. Stats from the department store also show that it is all about the finishing touches; with the sales of men’s pocket squares +14%, bow ties +22% and tie clips +27%.
Celebrities championing the smart look include; David Beckham, David Gandy, Patrick Grant, Tinie Tempah, Michael Fassbender, Dermot O’Leary and Ant & Dec. Lizzie Singleton continues; “Men are not always known for dressing in a flamboyant way; however we have seen a trend for a much more theatrical fashion.” 
The biggest shift has been seen in the age of the retailer’s suiting customer - younger men than ever before are now adopting the super smart look. Lizzie Singleton concludes; “Men in their late teens, early twenties are embracing their dapper style and showing the older generation how it’s done.” 
One of the retailer’s most successful lines is the Hammond & Co. collection by Savile Row tailor and Sewing Bee judge, Patrick Grant, which has been particularly popular with guys in their late teens.


Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search