Home / Knowledge / News / Apparel/Garments / Apparel brand Debenhams three piece suits sale soar 44%
Apparel brand Debenhams three piece suits sale soar 44%
04
Jul '14
For the first time in decades sales of three piece suits have overtaken sales of two piece options at department store Debenhams. The trend for tailored three piece suits and smart dressing has shown a marked increase in recent weeks with sales soaring by 44%. Lizzie Singleton, spokesperson for Debenhams says; “Guys are smartening up their act - we haven’t seen men looking this smart since Chris Eubank single handily killed the trend in the 1990s.
 
“Gone are the days of casual summer dressing – men are keeping up appearances in smart tailoring but opting for lighter options such as linen.” As London Collections: Men (men’s fashion week) starts (15th June), the retailer is preparing itself for a further sales spike after 3 days of London’s most fashionable gents will be about town and dressed to impress. Stats from the department store also show that it is all about the finishing touches; with the sales of men’s pocket squares +14%, bow ties +22% and tie clips +27%.
 
Celebrities championing the smart look include; David Beckham, David Gandy, Patrick Grant, Tinie Tempah, Michael Fassbender, Dermot O’Leary and Ant & Dec. Lizzie Singleton continues; “Men are not always known for dressing in a flamboyant way; however we have seen a trend for a much more theatrical fashion.” 
 
The biggest shift has been seen in the age of the retailer’s suiting customer - younger men than ever before are now adopting the super smart look. Lizzie Singleton concludes; “Men in their late teens, early twenties are embracing their dapper style and showing the older generation how it’s done.” 
 
One of the retailer’s most successful lines is the Hammond & Co. collection by Savile Row tailor and Sewing Bee judge, Patrick Grant, which has been particularly popular with guys in their late teens.
 

Debenhams

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search