Home / Knowledge / News / Apparel/Garments / ABG partners ImagineX to expand Juicy Couture in Asia
ABG partners ImagineX to expand Juicy Couture in Asia
08
Jul '14
ImagineX Group, Asia's leading retail, brand management and distribution company, and Authentic Brands Group, LLC ('ABG'), the new owner of Juicy Couture, announced a long-term franchise partnership which will drive market expansion and category development, to forge Juicy Couture's position as a leading  contemporary lifestyle fashion brand in China. The partnership will provide the momentum to add more Juicy Couture stores throughout Asia; expand the brand's reach with new product lines; and support further regional growth initiatives.
 
ImagineX, a company within The Lane Crawford Joyce Group, first acquired the management and distribution rights of Juicy Couture for Greater China and South East Asia in 2006 and now operates more than 80 points of sales in Hong Kong, Macau, Taiwan, mainland China, Singapore, Malaysia and Thailand. 
 
As a first mover contemporary brand in the region, the Juicy Couture brand is recognized by customers across Asia for its unique LA inspired energy and style. With a vertically integrated team dedicated to the business, ImagineX has been proactively involved in product design and development, marketing and creative, uniquely tailored to its market. As a result, Juicy's Couture's Greater China business has consistently delivered high double-digit growth year on year and has continued to report robust growth over the past year despite the market slowdown.
 
The new partnership covers a minimum term of 10 years with an option to extend to a further two terms of 10 years underlining ABG's commitment to evolve Juicy Couture into a lifestyle brand and a shared vision with ImagineX of Greater China's crucial role in driving the global business. 
 
The next phase of growth will focus on brand extensions to create a complete lifestyle brand, and an integrated distribution network beyond shopping malls. Building on the success of Juicy Couture's Black Label Collection in Asia, a new footwear collection produced by Steve Madden will launch in 2015. Intimates and Juicy Couture Girls Collections will also be added, with freestanding stores planned in the upcoming years. More than 40 points of sale will be opened in key locations, while a major push in e-commerce, with both omni-channel and wholesale online accounts, will significantly extend the brand's reach across the region.
 
Jamie Salter, Chief Executive Officer and Chairman of Authentic Brands Group, commented, "We are extremely excited to partner with ImagineX Group to develop Juicy Couture into a true global lifestyle. We look forward to unveiling our new concept stores in strategic locations across the US, in 2015, which we believe will take the brand to new heights in the domestic market. 

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search