Home / Knowledge / News / Apparel/Garments / ABG partners ImagineX to expand Juicy Couture in Asia
ABG partners ImagineX to expand Juicy Couture in Asia
08
Jul '14
ImagineX Group, Asia's leading retail, brand management and distribution company, and Authentic Brands Group, LLC ('ABG'), the new owner of Juicy Couture, announced a long-term franchise partnership which will drive market expansion and category development, to forge Juicy Couture's position as a leading  contemporary lifestyle fashion brand in China. The partnership will provide the momentum to add more Juicy Couture stores throughout Asia; expand the brand's reach with new product lines; and support further regional growth initiatives.
 
ImagineX, a company within The Lane Crawford Joyce Group, first acquired the management and distribution rights of Juicy Couture for Greater China and South East Asia in 2006 and now operates more than 80 points of sales in Hong Kong, Macau, Taiwan, mainland China, Singapore, Malaysia and Thailand. 
 
As a first mover contemporary brand in the region, the Juicy Couture brand is recognized by customers across Asia for its unique LA inspired energy and style. With a vertically integrated team dedicated to the business, ImagineX has been proactively involved in product design and development, marketing and creative, uniquely tailored to its market. As a result, Juicy's Couture's Greater China business has consistently delivered high double-digit growth year on year and has continued to report robust growth over the past year despite the market slowdown.
 
The new partnership covers a minimum term of 10 years with an option to extend to a further two terms of 10 years underlining ABG's commitment to evolve Juicy Couture into a lifestyle brand and a shared vision with ImagineX of Greater China's crucial role in driving the global business. 
 
The next phase of growth will focus on brand extensions to create a complete lifestyle brand, and an integrated distribution network beyond shopping malls. Building on the success of Juicy Couture's Black Label Collection in Asia, a new footwear collection produced by Steve Madden will launch in 2015. Intimates and Juicy Couture Girls Collections will also be added, with freestanding stores planned in the upcoming years. More than 40 points of sale will be opened in key locations, while a major push in e-commerce, with both omni-channel and wholesale online accounts, will significantly extend the brand's reach across the region.
 
Jamie Salter, Chief Executive Officer and Chairman of Authentic Brands Group, commented, "We are extremely excited to partner with ImagineX Group to develop Juicy Couture into a true global lifestyle. We look forward to unveiling our new concept stores in strategic locations across the US, in 2015, which we believe will take the brand to new heights in the domestic market. 

Must ReadView All

Apparel/Garments | On 20th Feb 2017

Kate Spade & Company Q4 net sales climb 9.8%

For the three months ended December 31, 2016, net sales at apparel...

Courtesy: Ralph Lauren

Apparel/Garments | On 20th Feb 2017

Ralph Lauren hires senior executives for leadership team

Ralph Lauren Corporation, a global leader in clothing, marketing and...

Textiles | On 20th Feb 2017

WeaveUp tool helps Materialised deliver samples in hours

The partnership by WeaveUp, a developer of designing software tools...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search