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ABG partners ImagineX to expand Juicy Couture in Asia

08 Jul '14
4 min read

Jamie continued, "In Asia, Juicy Couture and ImagineX have a long-established, successful relationship and we are thrilled to extend it. ImagineX has done a fantastic job of building the Juicy brand in Greater China, not only in terms of their focus on retail development but also their contribution to the design, creative and business development teams which has taken Juicy to where it is today in the Asia market. We are confident that our partnership will capture new opportunities and reach even more Juicy customers in Asia, where Juicy Couture continues to flourish. 

“We look forward to working with ImagineX to further accelerate Juicy Couture's growth in Asia, consistent with our long-term goals for the brand in global markets. Our growth plans for Asia are consistent with the evolution of the brand globally, including the unveiling of new concept stores in the US in 2015; new offerings in footwear, intimates and kidswear; and exciting developments in fragrance, watches, eyewear and swimwear." 

Thomson Cheng, Managing Director of ImagineX said, "Juicy Couture's business is thriving in Greater China and we're excited to be working with ABG to implement its lifestyle vision.  We see great potential for the brand expanding into the highly prized footwear category, and creating new opportunities in contemporary fashion intimates and girls collections that are to date untapped in this market. We believe our track record of success and knowledge of the brand can add value to the future development of Juicy Couture not only for our market, but globally."
 

ImagineX Group

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