Home / Knowledge / News / Apparel/Garments / Maxwell to triple 'VIP' EBO network stores
Maxwell to triple 'VIP' EBO network stores
09
Jul '14
BSE-Listed Maxwell Industries, owners of the iconic innerwear brand –‘VIP’ is planning to expand its network of exclusive brand stores (EBO’s) in this fiscal year by around 20 stores.

Speaking to fibre2fashion, Mr RC Joshi, President at Maxwell revealed that they are planning to expand the EBO network to cities like Hyderabad, Bangalore, Pune, Nagpur, etc.

Currently, we manage 10 stores and the final target is to have around 100 stores across all regions of India, Mr Joshi added.

Under its umbrella, Maxwell has sub-brands like VIP Frenchie, VIP Bonus, lingerie brand - Feelings, Brat, Eminence, etc.

Maxwell has manufacturing facilities in Tirupur and Union Territory of Daman and currently has a vast distributor and retailer network of 550 distributors servicing 11,000 retailer points across the length and breadth of India. 

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search