BSE-Listed Maxwell Industries, owners of the iconic innerwear brand –‘VIP’ is planning to expand its network of exclusive brand stores (EBO’s) in this fiscal year by around 20 stores.
Speaking to fibre2fashion, Mr RC Joshi, President at Maxwell revealed that they are planning to expand the EBO network to cities like Hyderabad, Bangalore, Pune, Nagpur, etc.
Currently, we manage 10 stores and the final target is to have around 100 stores across all regions of India, Mr Joshi added.
Under its umbrella, Maxwell has sub-brands like VIP Frenchie, VIP Bonus, lingerie brand - Feelings, Brat, Eminence, etc.
Maxwell has manufacturing facilities in Tirupur and Union Territory of Daman and currently has a vast distributor and retailer network of 550 distributors servicing 11,000 retailer points across the length and breadth of India.