Home / Knowledge / News / Apparel/Garments / TAVIK debuts women's SS'15 apparel line
TAVIK debuts women's SS'15 apparel line
09
Jul '14
TAVIK, an original lifestyle brand cultivated from Modern, Beach, Culture, announces the launch of their women's apparel collections for 2015. Already recognized for elevated swimwear collections, TAVIK women's apparel was a natural next step. TAVIK will be debuting the exclusive apparel collections at the upcoming tradeshows.
 
TAVIK women's apparel includes a range of clean design-conscious looks with a more concise palette. Combining timeless style and strong patterns with premium fabrics, such as slub linen, textured rayon blends, garment washed french terry, and neoprene, the collections are designed to be modern, no-fuss essentials with subtle luxury.
 
"We initially designed our cover-ups to be worn with swimwear or styled for a night out, and girls were doing just that. We felt there was a hole in the apparel market between fast fashion and couture, and so we've created a line that provides both great basics and statement pieces," says Carly Osler, Women's Creative. "Overall, the women's apparel collections are elevated, premium, trend-specific, and allow for the 'TAVIK Girl' to customize her wardrobe to compliment her style and attitude, creating a great assortment of clothes that can transition from day to night, and beach to street." 
 
The debut collection was not only inspired by travel, catwalk shows and editorial archives, but by 90's culture, during the time when the private lives of celebrities and fashion models transitioned to become openly accessible to the public eye.
 
TAVIK will launch the women's apparel collections with select retailers.  "We have some of the best retail partners in the world. We plan to carry over our success with swimwear into our first TAVIK women's apparel collection. Retailers have expressed a desire for newness, especially in women's apparel, and we feel TAVIK women's will fill this void in the marketplace," adds Jenny Moreno, TAVIK Women's Sales Director.
 
About TAVIK:
TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men's, women's and accessories collections.
 

TAVIK


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search