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TAVIK debuts women's SS'15 apparel line
09
Jul '14
TAVIK, an original lifestyle brand cultivated from Modern, Beach, Culture, announces the launch of their women's apparel collections for 2015. Already recognized for elevated swimwear collections, TAVIK women's apparel was a natural next step. TAVIK will be debuting the exclusive apparel collections at the upcoming tradeshows.
 
TAVIK women's apparel includes a range of clean design-conscious looks with a more concise palette. Combining timeless style and strong patterns with premium fabrics, such as slub linen, textured rayon blends, garment washed french terry, and neoprene, the collections are designed to be modern, no-fuss essentials with subtle luxury.
 
"We initially designed our cover-ups to be worn with swimwear or styled for a night out, and girls were doing just that. We felt there was a hole in the apparel market between fast fashion and couture, and so we've created a line that provides both great basics and statement pieces," says Carly Osler, Women's Creative. "Overall, the women's apparel collections are elevated, premium, trend-specific, and allow for the 'TAVIK Girl' to customize her wardrobe to compliment her style and attitude, creating a great assortment of clothes that can transition from day to night, and beach to street." 
 
The debut collection was not only inspired by travel, catwalk shows and editorial archives, but by 90's culture, during the time when the private lives of celebrities and fashion models transitioned to become openly accessible to the public eye.
 
TAVIK will launch the women's apparel collections with select retailers.  "We have some of the best retail partners in the world. We plan to carry over our success with swimwear into our first TAVIK women's apparel collection. Retailers have expressed a desire for newness, especially in women's apparel, and we feel TAVIK women's will fill this void in the marketplace," adds Jenny Moreno, TAVIK Women's Sales Director.
 
About TAVIK:
TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men's, women's and accessories collections.
 

TAVIK

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