Home / Knowledge / News / Apparel/Garments / TAVIK debuts women's SS'15 apparel line
TAVIK debuts women's SS'15 apparel line
09
Jul '14
TAVIK, an original lifestyle brand cultivated from Modern, Beach, Culture, announces the launch of their women's apparel collections for 2015. Already recognized for elevated swimwear collections, TAVIK women's apparel was a natural next step. TAVIK will be debuting the exclusive apparel collections at the upcoming tradeshows.
 
TAVIK women's apparel includes a range of clean design-conscious looks with a more concise palette. Combining timeless style and strong patterns with premium fabrics, such as slub linen, textured rayon blends, garment washed french terry, and neoprene, the collections are designed to be modern, no-fuss essentials with subtle luxury.
 
"We initially designed our cover-ups to be worn with swimwear or styled for a night out, and girls were doing just that. We felt there was a hole in the apparel market between fast fashion and couture, and so we've created a line that provides both great basics and statement pieces," says Carly Osler, Women's Creative. "Overall, the women's apparel collections are elevated, premium, trend-specific, and allow for the 'TAVIK Girl' to customize her wardrobe to compliment her style and attitude, creating a great assortment of clothes that can transition from day to night, and beach to street." 
 
The debut collection was not only inspired by travel, catwalk shows and editorial archives, but by 90's culture, during the time when the private lives of celebrities and fashion models transitioned to become openly accessible to the public eye.
 
TAVIK will launch the women's apparel collections with select retailers.  "We have some of the best retail partners in the world. We plan to carry over our success with swimwear into our first TAVIK women's apparel collection. Retailers have expressed a desire for newness, especially in women's apparel, and we feel TAVIK women's will fill this void in the marketplace," adds Jenny Moreno, TAVIK Women's Sales Director.
 
About TAVIK:
TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men's, women's and accessories collections.
 

TAVIK

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search