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Jabong's IOFW gears up for grand finale on July 30
Jul '14
Taking forward the legacy of being the most sought fashion e-commerce shop, Jabong for the first time in India has launched an ‘online fashion week’ which started a month back and is now gearing up for the grand finale on 30thof July 2014. A brainchild of Jabong and Talent house India, SEA’s biggest crowd sourcing agency, India Online Fashion Week (IOFW) aims at bringing the aspiring talent in the country closer to their dreams. 
IOFW essentially is bringing all the fashion enthusiasts from different walks of life at one platform, promising them wide exposure and training from acknowledged fashion gurus. Notable mentors like Yami Gautam, Rashmi Virmani and other eminent names from the industry like makeup artist Samantha Kochhar and Super model Carol Gracias. 
IOFW had set out for a hunt under 5 categories viz. Designers, Models, Makeup Artists, Hair Stylists and Fashion Photographers. 2 months since this countdown began, Jabong.com is now ready to unveil the talent hand picked by them. So far 5 winners are shortlisted each under the hair, makeup and photographer category while 20 winners have been selected under the models category and 15 under the designers section. 
IOFW in its inaugural season will launch an exciting range of Fall Festive collection consisting of pret-a porter and party designs.


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