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Jovani heats up July with hot designer dresses
14
Jul '14
Summer is the time to show skin! That's why Jovani is baring it all this summer with edgy new designer dresses featuring sheer fabrics, plunging necklines and midriff cut-outs. Always a step ahead of their fashion competitors, the designer is taking a big leap forward this season with breath-taking designer prom dresses and cocktail attire.

Gone are the days when a lady was expected to cover up when she went out for the night. It's 2014 and the public is ready to see what a woman's body looks like!

One of the most cherished characteristics about a Jovani designer dress is that each dress is designed with a certain body type in mind. For women of all shapes and sizes – short, tall, thin or curvy, Jovani has a multitude of designer dresses in their collection that are perfectly cut and will make them look their hottest! 

For metropolitan cities like Los Angeles and New York, women are getting more respect by getting away with dressing less – or are appearing like they are less clothed. Fabrics which are selling well in the marketplace this summer include sheer, lace and beaded.

The lightweight, sheer fabric is one of the most popular due to its cooling effect as well as its edgy impact.  Women will often appear almost like they are not wearing clothing, when in fact, they are – it's just a sheer, see-through very light fabric!

For the tall and slender, Jovani has a number of lacey summer dresses with long sexy slits on the side matched with a long plunging neckline. For an additional sensual appeal, clients can choose a backless design or a style with a swooping backline.

For the more petite lady, Jovani recommends a variation of their short dress styles accommodated by intricate beading, bright colors, and sweatheart necklines. For the daring, tall or short, Jovani has a number of tummy baring dresses that show extra skin and other prom dresses with cut out patterns which reveal just a little more than usual.

Jovani emphasizes that no one particular cut, style or length of dress is the best choice for anyone – in fact, several Jovani designs and cuts will look fabulous on any one woman. Skin tone, hair color and mood will be major factors in your dress choice.

Jovani

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