Home / Knowledge / News / Apparel/Garments / Kangana Ranaut face of Myntra's brand Dressberry
Kangana Ranaut face of Myntra's brand Dressberry
14
Jul '14
Myntra.com, India’s largest fashion e-tailer, has brought on-board Bollywood’s latest “Queen”, Kangana Ranaut, as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkar’s ‘Fashion’, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

As the brand ambassador, Kangana Ranaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women.

Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women's western wear brands on Myntra.com.

Expressing her excitement on the association with Myntra.com and Dressberry, the renowned actress, Kangana Ranaut said, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me." 

She further added, "Myntra provides shoppers the opportunity to access everything that a fashion fanatic can dream of, at affordable prices. Brands like Myntra.com are also providing access to youth in smaller towns to shop for their favourite brands as they are equally aspirational and want to look good just like their counterparts in larger cities.”

Speaking on the celebrity association, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India's preferred online fashion destination and will mark a new step in DressBerry's evolution."

DressBerry hosts a wide and diverse range of collection for young women across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories.

Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.

Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador while the ravishing Chitrangda Singh and the charming Abhay Deol, were voted as the Fashion Icon of the Month for May & June, 2014.

Myntra.com


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search